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Category Archive: 3 results for fundraising strategy

Marketing and Fundraising: Two Halves of the Same Coin 

June 21, 2018

By: Linda Lombardi

Heads or tails? Marketing or fundraising? There’s no need to choose just one strategy to advance your cause. When marketing and fundraising work in sync as two halves of a whole, your efforts are more successful. Marketing motivates volunteers, program participants, and others to give. It’s what drives donor engage… Read More

4 Fundraising Ideas to Develop Your Fundraising Plan 

January 16, 2018

By: Barbara O'Reilly, CFRE

“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry Embarking on a new year—whether it’s a calendar or fiscal year (or both!)—is always an opportunity for a fresh start.  After all, that’s why resolutions are written at the start of a new year.  New year. New goals.  It’s the sa… Read More

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