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Category Archive: 252 results for Fundraising

How to Tap into the Heart and Soul of Your Organization When You Write 

June 17, 2010

By: Network for Good

Is your organization one of the thousands that miss the mark when writing fundraising materials? A recent study by Frank C. Dickerson, Ph.D. found that the written materials of most nonprofit organizations focus more on transferring information than creating interpersonal involvement. His research found that the majori… Read More

Small Nonprofits Outperform Larger Organizations Online 

May 20, 2010

By: Network for Good

Katya Andresen, Network for Good’s Chief Operating Officer, attended M+R’s presentation of its 2010 eBenchmark study of online outreach with NTEN in Washington, DC.  The following is her take on the study, from her Nonprofit Marketing Blog. I encourage you to review the whole report, but the most striking … Read More

How Do Your Email Statistics Stack Up? 

May 20, 2010

By: Network for Good

It helps to know if your efforts are producing well or poorly, and it’s awfully hard to tell if all you have to look at are your own results. And that can be hard to know for online fundraising. You can get a lot of useful facts from the 2010 eNonprofit Benchmarks Study from M+R… Read More

The Triple-threat of Successful Stewardship: Be Generous, Grateful … and Lazy? 

May 6, 2010

By: Network for Good

Online Fundraising Change #7: Point More Than You Build At about this point in this series, you’re probably wondering, “How the heck am I supposed to find time to do all this?” There are two answers for this: You will spend more time on all of your work if you don’t spend time on these… Read More

Switching Your Nonprofit Messengers and Making Your Outreach Portable 

April 29, 2010

By: Network for Good

Our trust has eroded in traditional, official messengers. Instead, we increasingly look to people like ourselves for reliable information. What does that mean for nonprofit fundraisers? You need to let other people—trusted people—speak for you. This is the year you must exit center stage and switch up your messeng… Read More

This Isn’t About You: The Cures for Nonprofit Narcissism and the Belief that Need Is Enough to Drive Action 

April 21, 2010

By: Network for Good

Online Fundraising Change #3: Rethink and Restructure Your Donor Relationships The biggest thing that needs to change for nonprofit organizations this year is how we think about our donors. We are in the midst of an enormous generational shift that has major implications for our work. The Greatest Generation of older, … Read More

Where Are You in a Digital World? 

April 14, 2010

By: Network for Good

Online Fundraising Change #1: Get Online if You’re Not Already There Do you know where your online donations are? In order to make the most of the technology and opportunities available today, your organization needs to have the basics of an online presence covered: A well-branded, easy-to-use website The ability… Read More

12 Questions that Lead to a Better Fundraising Story 

January 27, 2010

By: Network for Good

It’s becoming much easier to tell the story of the clients you serve — especially if you have a smartphone, a social media presence and a few juicy questions to ask. Unfortunately, it can be more difficult to tell a story with which your donors can identify. Let’s be honest: Storytelling often gets mu… Read More

Top 4 Ways to Ensure Last-Minute Giving Success 

December 17, 2009

By: Network for Good

If you haven’t sent your year-end online appeal yet, there’s still time! Photo source: Big Stock Photo You aren’t the only procrastinator – your online donors are just like you. At Network for Good we process donations for about 40,000 nonprofits annually, and our data reveals that out of the 365 days in th… Read More

5 Steps to Getting Your (Donation) Ducks in a Row 

October 27, 2009

By: Network for Good

As the end of the year comes barreling toward us, it becomes increasingly important to a) continue to breathe, and b) get our fundraising priorities organized-to get our metaphorical “ducks in a row.” Starting now, your ducks should be: Quacking their way to fall and holiday fundraising success for your non… Read More

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