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Category Archive: 251 results for Fundraising

The Top 10 Ways Nonprofits Can Use Visuals 

January 22, 2014

By: Melissa Raimondi

It might be old news, but it’s still true: Visuals trump text. Content with compelling images experience 94% more views on average than content without images. Nonprofits can harness the power of visuals to help boost their online presence, generate an engaged social media following, and share information with su… Read More

3 Quick Tips to Maximize Your Fundraising Efforts 

January 8, 2014

By: Melissa Raimondi

Nonprofits can benefit from many types of donations, gifts, and support from their community—particularly in the new year. Whether in the form of cash donations, in-kind offerings, Credit: eBay Giving Works or even by volunteering for a favored cause, there are numerous ways to encourage supporters to show their comm… Read More

3 Special Ways to Show Your Donors Some Love 

December 30, 2013

By: Melissa Raimondi

Sending thank you notes and providing tax receipts are important steps to building good donor relationships—but they’re just the beginning. Here are three ways you can go above and beyond with your donor appreciation. 1. Say happy birthday! Food Finders Food Bank in Lafayette, Indiana, asks a surprising questio… Read More

How You Can Encourage Mobile and Online Giving 

December 3, 2013

By: Melissa Raimondi

When communicating to donors online or via mobile, it’s crucial to quickly make a compelling case for giving. So Google’s One Today app incorporates many fundraising best practices that any cause can use. Here are some examples of featured nonprofit projects and what they’re doing right! Features an i… Read More

5 Tips to Help You Tell Better Stories 

November 25, 2013

By: Melissa Raimondi

Your nonprofit’s story should stir people to take action. Without the proper storytelling elements, you won’t create that emotional spark that leads to the act you want: a donation, volunteer time, or a signed petition.                 Credit: Abee5 Keep these five storytelling tips in mind t… Read More

Why Matchy-Matchy Donor Communication Is Always in Style 

November 5, 2013

By: Melissa Raimondi

If a supporter donates on your website, does she see the same call to action when she visits your Facebook page? If your messaging doesn't match, your potential donor may be confused and second-guess giving to your nonprofit. Help your fans keep giving with these four tips to consistent donor communicat… Read More

4 Steps to Turn Donors into Partners 

October 31, 2013

By: Melissa Raimondi

Instead of viewing donors like customers, change the relationship so that your donors, board members, and CEOs are your partners helping you gain more resources for your cause. Thanks to the new book The Generosity Network, here’s how to do it:   1. Talk about your own story. Instead of trying to sell the gr… Read More

The 5 Keys to Donor Retention 

October 16, 2013

By: Network for Good

What can top-selling sneakers tell you about donor retention? If your favorite sportswear company is Nike, you’re not alone: Seventy-percent of Nike’s customers say they would buy a Nike product again. Unfortunately, the opposite is true for nonprofits, and 70% of first-time donors never go on to give again… Read More

How to Keep the Lines of Donor Communication Open 

October 10, 2013

By: Melissa Raimondi

If yearly holiday appeals are the only time you contact your donors, chances are good that they aren’t feeling needed or cherished. So stay in touch—very close touch. Here’s how: Send Appeals When you first make the ask, let your supporters know why you need them. You can ask your donors to help in any… Read More

How to Treat Your Donor Like Your Superhero 

October 7, 2013

By: Melissa Raimondi

When someone makes a donation on your website, what do they get in return? Are you giving donors an earful about how great you are, or do you tell them about how great they are? Here are three dos and don’ts on how to stay focused on your donor’s generosity so that they feel great… Read More

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