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Category Archive: 248 results for Fundraising

5 Tips to Help You Tell Better Stories 

November 25, 2013

By: Melissa Raimondi

Your nonprofit’s story should stir people to take action. Without the proper storytelling elements, you won’t create that emotional spark that leads to the act you want: a donation, volunteer time, or a signed petition.                 Credit: Abee5 Keep these five storytelling tips in mind t… Read More

Why Matchy-Matchy Donor Communication Is Always in Style 

November 5, 2013

By: Melissa Raimondi

If a supporter donates on your website, does she see the same call to action when she visits your Facebook page? If your messaging doesn't match, your potential donor may be confused and second-guess giving to your nonprofit. Help your fans keep giving with these four tips to consistent donor communicat… Read More

4 Steps to Turn Donors into Partners 

October 31, 2013

By: Melissa Raimondi

Instead of viewing donors like customers, change the relationship so that your donors, board members, and CEOs are your partners helping you gain more resources for your cause. Thanks to the new book The Generosity Network, here’s how to do it:   1. Talk about your own story. Instead of trying to sell the gr… Read More

The 5 Keys to Donor Retention 

October 16, 2013

By: Network for Good

What can top-selling sneakers tell you about donor retention? If your favorite sportswear company is Nike, you’re not alone: Seventy-percent of Nike’s customers say they would buy a Nike product again. Unfortunately, the opposite is true for nonprofits, and 70% of first-time donors never go on to give again… Read More

How to Keep the Lines of Donor Communication Open 

October 10, 2013

By: Melissa Raimondi

If yearly holiday appeals are the only time you contact your donors, chances are good that they aren’t feeling needed or cherished. So stay in touch—very close touch. Here’s how: Send Appeals When you first make the ask, let your supporters know why you need them. You can ask your donors to help in any… Read More

How to Treat Your Donor Like Your Superhero 

October 7, 2013

By: Melissa Raimondi

When someone makes a donation on your website, what do they get in return? Are you giving donors an earful about how great you are, or do you tell them about how great they are? Here are three dos and don’ts on how to stay focused on your donor’s generosity so that they feel great… Read More

5 Ways to Create a Nonprofit Press Release that Gets Results 

August 19, 2013

By: Melissa Raimondi

In a fast-paced, 24/7 news cycle, your nonprofit’s press releases need to quickly capture the attention of not just one media group, but multiple online audiences and individuals. Here’s how you can optimize your press releases to attract interest and quickly establish your credibility. 1. Include an about … Read More

How to Avoid Fundraiser’s Amnesia 

May 6, 2013

By: Caryn Stein

Fundraiser’s amnesia: that’s what happens when fundraisers forget what it’s like to be a donor and think about marketing the organization from the inside out rather than from the outside in. This is not a good way to plan donor communication. The causes of this form of amnesia: Long-winded internal me… Read More

How to Make Your Mission More Compelling 

May 6, 2013

By: Katya Andresen

Many nonprofits have trouble making their missions relatable and exciting to potential supporters. I often get questions like this one from Deirdre: “As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. How … Read More

Three Easy Ways to Illustrate Your Impact 

May 1, 2013

By: Caryn Stein

One of the most powerful things nonprofits can do is to make the impact of gifts more visible to supporters. If you don’t, you are likely to lose your donors and volunteers — as well as the chance to build morale and excitement among your staff. Here’s how to show how donations are used by… Read More

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