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Category Archive: 252 results for Fundraising

5 Ways to Create a Nonprofit Press Release that Gets Results 

August 19, 2013

By: Melissa Raimondi

In a fast-paced, 24/7 news cycle, your nonprofit’s press releases need to quickly capture the attention of not just one media group, but multiple online audiences and individuals. Here’s how you can optimize your press releases to attract interest and quickly establish your credibility. 1. Include an about … Read More

How to Avoid Fundraiser’s Amnesia 

May 6, 2013

By: Caryn Stein

Fundraiser’s amnesia: that’s what happens when fundraisers forget what it’s like to be a donor and think about marketing the organization from the inside out rather than from the outside in. This is not a good way to plan donor communication. The causes of this form of amnesia: Long-winded internal me… Read More

How to Make Your Mission More Compelling 

May 6, 2013

By: Katya Andresen

Many nonprofits have trouble making their missions relatable and exciting to potential supporters. I often get questions like this one from Deirdre: “As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. How … Read More

Three Easy Ways to Illustrate Your Impact 

May 1, 2013

By: Caryn Stein

One of the most powerful things nonprofits can do is to make the impact of gifts more visible to supporters. If you don’t, you are likely to lose your donors and volunteers — as well as the chance to build morale and excitement among your staff. Here’s how to show how donations are used by… Read More

The Secret to Effective Fundraising Premiums 

April 24, 2013

By: Katya Andresen

At the recent Nonprofit Technology Conference, I was asked about donor or fundraising premiums — those return address labels, mugs, etc. given to people in exchange for making a donation.  From the research I’ve seen, fundraising premiums can work to boost giving in the short term but also create some prob… Read More

Key Findings on Nonprofit Social Media, Email and Online Fundraising 

March 28, 2013

By: Caryn Stein

The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow – as does the social media reach of nonprofits.  The study, based on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP a… Read More

Online Fundraising Campaign in a Box 

March 20, 2013

By: Caryn Stein

In addition to your ongoing fundraising, advocacy and communication activities, there are times throughout the year when you need to lead your members through a series of actions. Whether it’s communication-list building, hitting a fundraising target to support a new program or structure, or gathering support for a c… Read More

How to Create a Sense of Urgency for Your Nonprofit Message 

February 25, 2013

By: Caryn Stein

Nonprofit marketing and fundraising is about motivating people to do something specific – not just to think about your cause. Channel attention into action if you want to change the world. So how do you get people to act? You should speak to their values and connect to them emotionally, obviously. But it also hel… Read More

The 3 Things Your Donor Thank You Must Do 

December 17, 2012

By: Caryn Stein

Want to start the off on the right foot with your donors?  Take the time to show your gratitude and to differentiate yourself in a way that advances your mission and deepens your relationships with donors. Remember: having a memorable thank you is the first step in retaining more donors. Photo Source: Big Stock Photo… Read More

The 4 Key Qualities of Amazing Thank You Letters 

December 17, 2012

By: Caryn Stein

We all know thanking donors is important, but sometimes it’s easily brushed aside as one more item on our to-do lists. Consider this grim reality: nonprofits lose the vast majority of donors acquired each year. The typical nonprofit will keep only one in three to one in five of their supporters next year! The good… Read More

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