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Category Archive: 240 results for Fundraising

How to Set a Fundraising Goal 

September 19, 2012

By: Caryn Stein

Is your fundraising campaign focused on getting results? It may sound like an obvious question but many organizations don’t approach fundraising campaigns with clear, concrete goals. Without defined goals, it’s pretty tough to know if you’re actually succeeding.  Setting a fundraising goal is importa… Read More

6 Steps to Maximize Online Giving 

August 28, 2012

By: Caryn Stein

As more donors opt to complete their donations online, it is our job as nonprofits to encourage and support that giving preference. You can maximize your online fundraising results this year by making online giving an easy, memorable and readily available option. Photo Source: Big Stock Photo Whether you’re curre… Read More

Reframe Your Benefit to Donors with 4 Questions 

July 31, 2012

By: Caryn Stein

One of the risks for nonprofits face when  asking for things from supporters (especially when you ask for money) is that the old bargain — the bargain of the 20th century – was essentially, “I have a cause that you agree with: you give me money, I’ll give you a newsletter. We’ll agree to call that… Read More

10 Messengers Who Are More Effective Than You 

July 12, 2012

By: Caryn Stein

Is your nonprofit outreach falling flat? It may not be your message, but rather who is delivering it that is the problem. Think about who might be a more relatable, believable messenger for your nonprofit’s outreach. It might not be who you think. There’s no denying we’re in an age of unprecedented le… Read More

5 Secrets of Innovative New Nonprofits 

July 12, 2012

By: Caryn Stein

How do relatively young nonprofits like Charity: Water catch fire and thrive?  What can we learn from them?  James Read has a great article in the Showcase of Fundraising Innovation and Inspiration (SOFII) that offers five answers. Here are his principles with my own commentary.  What I like is they aren’t so secr… Read More

How to Combat Donor Fatigue 

July 10, 2012

By: Caryn Stein

Many organizations say: “We are a small nonprofit with a small, tired donor base. What can we do about donor fatigue?” The Answer? If you have a small, tired donor base, you’re not alone. It bears repeating: the number-one reason people stop giving to a nonprofit is how they were treated by the nonpro… Read More

3 Ways to Encourage Monthly Giving 

June 25, 2012

By: Caryn Stein

Want to enable your donors to give more and stop consistently asking them for money? Working to convert annual donors into monthly donors is one of the smartest things you can do as a fundraiser. Imagine thanking people every month instead of hitting them up for a donation. (Sounds pretty great, right?) Plus, you could… Read More

Customer Spotlight: How The Contributor Achieved Fundraising Success 

June 20, 2012

By: Caryn Stein

The Contributor is a newspaper about and for the homeless of Nashville, Tennessee. Sarah Lehner, of The Contributor‘s development department, says that the paper “provides a diversity of perspectives and information on homelessness while highlighting the contributions of homeless and formerly homeless indiv… Read More

How to Get People to Say Nice Things About Your Nonprofit (And What to Do When They Don’t) 

June 13, 2012

By: Caryn Stein

“How do we get people to give our nonprofit great reviews?” I get asked how to do this all the time. It’s an important question in an era when charity rating sites allow reviews of nonprofits and anyone can proffer opinions good and bad online. Photo source: Big Stock Photo   Inkling Media has done a… Read More

How to Get Donors to Relate to Your Nonprofit—And Give More 

May 9, 2012

By: Caryn Stein

Giving is personal. The closer we feel to a cause, the more likely we are to give. Photo credit: Big Stock Photo   Just how much do personal connections influence giving? That’s the question Rebecca Ratner, Min Zhao, and Jennifer Clarke explored. They found that when people have a personal connection to a cause (or… Read More

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