Free Fundraising Resources Library

Filter Results By:

Category Archive: 247 results for Fundraising

Key Findings on Nonprofit Social Media, Email and Online Fundraising 

March 28, 2013

By: Caryn Stein

The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow – as does the social media reach of nonprofits.  The study, based on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP a… Read More

Online Fundraising Campaign in a Box 

March 20, 2013

By: Caryn Stein

In addition to your ongoing fundraising, advocacy and communication activities, there are times throughout the year when you need to lead your members through a series of actions. Whether it’s communication-list building, hitting a fundraising target to support a new program or structure, or gathering support for a c… Read More

How to Create a Sense of Urgency for Your Nonprofit Message 

February 25, 2013

By: Caryn Stein

Nonprofit marketing and fundraising is about motivating people to do something specific – not just to think about your cause. Channel attention into action if you want to change the world. So how do you get people to act? You should speak to their values and connect to them emotionally, obviously. But it also hel… Read More

The 3 Things Your Donor Thank You Must Do 

December 17, 2012

By: Caryn Stein

Want to start the off on the right foot with your donors?  Take the time to show your gratitude and to differentiate yourself in a way that advances your mission and deepens your relationships with donors. Remember: having a memorable thank you is the first step in retaining more donors. Photo Source: Big Stock Photo… Read More

The 4 Key Qualities of Amazing Thank You Letters 

December 17, 2012

By: Caryn Stein

We all know thanking donors is important, but sometimes it’s easily brushed aside as one more item on our to-do lists. Consider this grim reality: nonprofits lose the vast majority of donors acquired each year. The typical nonprofit will keep only one in three to one in five of their supporters next year! The good… Read More

Three Holiday Fundraising Clichés to Avoid 

December 12, 2012

By: Caryn Stein

Year-end fundraising season is here and I’m seeing a steady stream of fundraising appeals arrive in the mail and in my inbox. As sure as I can count on receiving Aunt Nancy’s 3-page (front and back) annual family newsletter, there are a few themes that always seem to creep into the mix of these donation… Read More

How to Set a Fundraising Goal 

September 19, 2012

By: Caryn Stein

Is your fundraising campaign focused on getting results? It may sound like an obvious question but many organizations don’t approach fundraising campaigns with clear, concrete goals. Without defined goals, it’s pretty tough to know if you’re actually succeeding. Setting a fundraising goal is important… Read More

6 Steps to Maximize Online Giving 

August 28, 2012

By: Caryn Stein

As more donors opt to complete their donations online, it is our job as nonprofits to encourage and support that giving preference. You can maximize your online fundraising results this year by making online giving an easy, memorable and readily available option. Photo Source: Big Stock Photo Whether you’re curre… Read More

Reframe Your Benefit to Donors with 4 Questions 

July 31, 2012

By: Caryn Stein

One of the risks for nonprofits face when  asking for things from supporters (especially when you ask for money) is that the old bargain — the bargain of the 20th century – was essentially, “I have a cause that you agree with: you give me money, I’ll give you a newsletter. We’ll agree to call that… Read More

11 Rules for Video Fundraising 

July 24, 2012

By: Caryn Stein

Using video fundraising in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit into your nonprofit’s fundraising strategy? Apply these 11 important principles to get the most out of your video efforts. 1. Above all, tell a st… Read More

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.

Subscribe