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Category Archive: 252 results for Fundraising

Three Holiday Fundraising Clichés to Avoid 

December 12, 2012

By: Caryn Stein

Year-end fundraising season is here and I’m seeing a steady stream of fundraising appeals arrive in the mail and in my inbox. As sure as I can count on receiving Aunt Nancy’s 3-page (front and back) annual family newsletter, there are a few themes that always seem to creep into the mix of these donation… Read More

How to Set a Fundraising Goal 

September 19, 2012

By: Caryn Stein

Is your fundraising campaign focused on getting results? It may sound like an obvious question but many organizations don’t approach fundraising campaigns with clear, concrete goals. Without defined goals, it’s pretty tough to know if you’re actually succeeding. Setting a fundraising goal is important… Read More

6 Steps to Maximize Online Giving 

August 28, 2012

By: Caryn Stein

As more donors opt to complete their donations online, it is our job as nonprofits to encourage and support that giving preference. You can maximize your online fundraising results this year by making online giving an easy, memorable and readily available option. Photo Source: Big Stock Photo Whether you’re curre… Read More

Reframe Your Benefit to Donors with 4 Questions 

July 31, 2012

By: Caryn Stein

One of the risks for nonprofits face when  asking for things from supporters (especially when you ask for money) is that the old bargain — the bargain of the 20th century – was essentially, “I have a cause that you agree with: you give me money, I’ll give you a newsletter. We’ll agree to call that… Read More

11 Rules for Video Fundraising 

July 24, 2012

By: Caryn Stein

Using video fundraising in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit into your nonprofit’s fundraising strategy? Apply these 11 important principles to get the most out of your video efforts. 1. Above all, tell a st… Read More

10 Messengers Who Are More Effective Than You 

July 12, 2012

By: Caryn Stein

Is your nonprofit outreach falling flat? It may not be your message, but rather who is delivering it that is the problem. Think about who might be a more relatable, believable messenger for your nonprofit’s outreach. It might not be who you think. There’s no denying we’re in an age of unprecedented le… Read More

5 Secrets of Innovative New Nonprofits 

July 12, 2012

By: Caryn Stein

How do relatively young nonprofits like Charity: Water catch fire and thrive?  What can we learn from them?  James Read has a great article in the Showcase of Fundraising Innovation and Inspiration (SOFII) that offers five answers. Here are his principles with my own commentary.  What I like is they aren’t so secr… Read More

How to Combat Donor Fatigue 

July 10, 2012

By: Caryn Stein

Many organizations say: “We are a small nonprofit with a small, tired donor base. What can we do about donor fatigue?” The Answer? If you have a small, tired donor base, you’re not alone. It bears repeating: the number-one reason people stop giving to a nonprofit is how they were treated by the nonpro… Read More

3 Ways to Encourage Monthly Donors & Givings 

June 25, 2012

By: Caryn Stein

Want to enable your donors to give more and stop consistently asking them for money? Working to convert annual donors into monthly donors is one of the smartest things you can do as a fundraiser. Imagine thanking people every month instead of hitting them up for a donation. (Sounds pretty great, right?) Plus, you could… Read More

Customer Spotlight: How The Contributor Achieved Fundraising Success 

June 20, 2012

By: Caryn Stein

The Contributor is a newspaper about and for the homeless of Nashville, Tennessee. Sarah Lehner, of The Contributor‘s development department, says that the paper “provides a diversity of perspectives and information on homelessness while highlighting the contributions of homeless and formerly homeless indiv… Read More

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