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Category Archive: 2 results for major donor

6 Successful Major Donor Outreach Activities 

June 7, 2018

By: Linda Lombardi

Major donors need to be cultivated one at a time. A major gifts program takes time and commitment. The reality is that a small number of donors have the potential to make up a large part of your overall giving total. Reaching out to this group of donors will pay off. Cultivating relationships with major… Read More

5 Ways To Improve Mid-Level Donor Engagement 

June 5, 2018

By: Linda Lombardi

For many nonprofits, mid-level donors are the backbone of any fundraising campaign. They’re loyal and generous and have multi-year retention rates. They serve as a bridge between small and major donors. A mid-level donor segment will differ from organization to organization. For some, it will include gift ranges of $… Read More

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