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Category Archive: 21 results for Marketing Strategies

5 Ways to Use Email to Drive Participation at Your Next Fundraiser 

March 17, 2015

By: Iris Sutcliffe

Running a successful fundraising event is easier said than done. You put in weeks of planning with the ultimate goal of getting as many people as involved as possible, and you want to make sure your hard work pays off. One of the most important tools you have to promote your next fundraising event is… Read More

5 Mobile Email Tips from Successful Nonprofits 

June 19, 2014

By: Ryan Pinkham

The inbox has changed, along with the way potential donors, supporters, and volunteers read and interact with your emails. Failing to make the change to a more “mobile friendly” email experience could result in missed opportunities to grow your organization. We recently talked to five nonprofits that are already us… Read More

How to Measure the Impact of Your Nonprofit Marketing 

June 12, 2014

By: Nancy Schwartz

Ever since super-smart statistician Nate Silver brought presidential campaign data to the headlines in 2012, we’ve become a metrics-obsessed nation. That’s changed the life of most marketers I know, who have been asked (pressured even, in some cases) to harvest and analyze more data than ever before. This hyperfocu… Read More

Facebook for Fundraising: Worth It or Waste of Time? 

May 18, 2014

By: Caryn Stein

Your organization’s free Facebook ride is over! Now, when checking Facebook page activity stats (aka Insights) for our client organizations, I make sure to dive in with a sweet treat in hand. That’s because I need to balance the bad news—which tends to decrease followers and reach—with something good. I bet you… Read More

How to Take a Modern Approach to Nonprofit Brand Awareness 

May 1, 2014

By: Melissa Raimondi

Rather than broadcasting static messages to vast audiences, charities can now seek direct engagement with targeted communities and create dynamic, two-way conversations. If your charity is still stuck in the rut of an anachronistic one-way advertising model, it’s time to adopt the modern approach to brand awarene… Read More

What to Expect from a Nonprofit Press Release 

April 24, 2014

By: Melissa Raimondi

Many nonprofits and small businesses want to know exactly what they can expect from a press release before they sacrifice a dime of their precious marketing budget. Press releases are not the holy grail of marketing and promotion, but they are utilized by for-profit companies and you shouldn’t overlook them when … Read More

The 4 Rs: Be Real, Relevant, Realistic, and Rewarding in Your Content Marketing 

April 24, 2014

By: Melissa Raimondi

As you start using content marketing to capture the hearts of your nonprofit supporters, remember to stay true to your organization with the four Rs: Be real, relevant, realistic, and, most importantly, rewarding! Here’s how: 1. Be real. When you’re talking about your nonprofit or cause, are you being real?… Read More

A Simple Strategy for Running an Email Marketing Test 

March 19, 2014

By: Melissa Raimondi

As a busy organization, it’s rare that you have time to even think about testing your nonprofit email marketing. You’re focused on getting your newsletter or announcement out the door so you can get back to what you do best. But what if running an email marketing test didn’t need to take a ton of… Read More

5 Tips to Maximize Your Nonprofit’s Presence on LinkedIn 

February 3, 2014

By: Melissa Raimondi

LinkedIn has grown into one of the most popular social media sites for individuals to make connections and build their networks. Although at times it may seem like only big businesses or recruiters use LinkedIn, it also offers plenty of great tools for nonprofit organizations. In fact, LinkedIn can help your nonprofit … Read More

5 Tips for Your Next Email Newsletter 

January 17, 2014

By: Melissa Raimondi

Now is a great time to look at your overall marketing strategy and think of new ways to grow your organization. An email newsletter is a great way to do it! With a regularly scheduled newsletter, you can keep your audience up-to-date and make sure that your supporters never miss a chance to volunteer, donate,… Read More

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