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Category Archive: 21 results for Newsletters

3 Tips for Click-Worthy Subject Lines 

June 4, 2015

By: Iris Sutcliffe

Inspire more donors to open your emails with these strategies.… Read More

Shhh! Secret Formula for Donor Newsletters That Delight 

March 3, 2015

By: Nancy Schwartz

Danger ahead! A 43% donor retention rate means supporters are likely to cut your organization from the list next time round. Even scarier, what you stand to lose with a low retention rate (or gain, when retention is strong) is huge. “A 10% improvement in retention can yield up to a 200% increase in projected… Read More

How to Stand Out in Your Donors’ Inbox 

January 22, 2015

By: Miranda Paquet

The inbox is no place for half-hearted appeals. Smart nonprofits know that a well-designed email campaign has the power to drive donations and make a real difference to their cause. It’s your responsibility to persuade donors to take action. This starts with grabbing their attention and making a powerful impression. … Read More

4 Tips to Help You Get More from Your Email List 

July 17, 2014

By: Ryan Pinkham

If you’re using email marketing for your nonprofit, hopefully you’re taking steps to grow your email list. But did you also know that it’s also important to monitor your contacts, so that you can keep your list up-to-date? A clean contact list is the best route to high open rates, and better returns from your… Read More

3 Steps to Better Email Campaigns 

April 24, 2014

By: Melissa Raimondi

Ready to launch your email fundraising campaign? Before simply asking for money, make sure you’ve clearly established your value to your supporters. Why are they interested in your cause? Is your mission closely aligned with the desires of your members? If you have been working hard to build a membership communit… Read More

Let’s Get Together! 5 Steps to Combine Your Nonprofit’s Social Media and Email Marketing 

February 21, 2014

By: Melissa Raimondi

If you’re already using email marketing and social media to promote your nonprofit, it’s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you’re doing online and giving you the opportunity to better engage your target audience. Start b… Read More

7 Email Newsletter Mistakes Every Nonprofit Should Avoid 

August 28, 2012

By: Caryn Stein

Nonprofits are increasingly taking advantage of email’s “right here, right now” impact to get their message out to supporters, avoiding the production and delivery delays (and the costs!) associated with traditional print newsletters. All too often, however, we simply copy and paste the same old forma… Read More

4 Ideas for Expanding Your Email Horizons 

July 6, 2011

By: Network for Good

Our friends at the Emma Blog, have pulled together a few of their favorite ideas into a field guide to email adventure. Some are side routes to explore, others are full-on, pack-a-lot-of-granola expeditions. Either way, you’ll find all kinds of ways to expand your email horizons. Launch a Welcome Note Someone says hi… Read More

The Secret to Successful E-Newseltters: Standing on Your Heads 

February 18, 2010

By: Network for Good

“Standing Heads” are categories of articles that you can include in your editorial calendar for your newsletter. Selecting standing heads provides numerous advantages: Hand-wringing and office debates about content will be minimized. You know what kind of content you need to produce, so you can watch for id… Read More

Creating an E-Newsletter Your Readers Will Always Open 

February 18, 2010

By: Network for Good

Nonprofits usually produce newsletters for one of two reasons: They use the newsletter to provide a service, including education. This is especially true for membership organizations or groups that serve professionals in a field. They use the newsletter to build support, financial and otherwise. The newsletter is seen… Read More

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