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Category Archive: 1698 results for Nonprofit Marketing Blog

A New View of Grant Resources 

July 22, 2015

By: Caryn Stein

We chatted with Cynthia Adams, president and CEO of GrantStation, about a new approach to grant funding… Read More

What’s Your Ask: One-Time or Monthly Giving? 

July 21, 2015

By: Nancy Schwartz

Did you donate to the relief effort for victims of the Nepal earthquake a few months ago? I contributed via GlobalGiving, thanks to the on-the-ground guidance of a friend living there. Here’s the donation page I encountered, and I have to tell you, I was confused. Take a close look. You’ll see that GlobalGiving ask… Read More

Watch this Brilliant Second-by-Second Storytelling Masterpiece 

July 17, 2015

By: Liz Ragland

After Caryn’s webinar on Tuesday, Storytelling with the Emotional Brain, I came across this video in my Facebook feed. It was posted last year, so you may have already seen it. Watch it now: Wow. I mean… WOW. Doesn’t it hit you hard? This is storytelling to the max, revealed in one-second intervals. Sometimes it… Read More

Fundraising Data That Keeps on Giving: The IDB Report Is Back! 

July 15, 2015

By: Liz Ragland

Learn how small and mighty nonprofits can enhance fundraising results.… Read More

Summertime Shifts: Keep Connecting Through Fireflies, Fireworks, and Family Vacations 

July 13, 2015

By: Nancy Schwartz

Nothing is more important than crafting content that’s relevant to your readers. But it’s challenging when they’re distracted by the delights of ice cream, the beach, and after-dinner badminton. Summer is just different. Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to … Read More

3 Musts for Better Stories 

July 8, 2015

By: Caryn Stein

Everyone knows that storytelling is a win for nonprofits, but not all stories are created equal.… Read More

Make ONE—and Only ONE—Call to Action (Case Study) 

July 7, 2015

By: Nancy Schwartz

Remember when you were 15 and your mother would tell you to clean up your room, call your grandmother, and come down to dinner all within the same five minutes? Remember how frustrating that was? How even if you wanted to do everything your mom asked—not every teen’s desire, for sure—there was no way you… Read More

Peer Pressure for Good 

July 2, 2015

By: Liz Ragland

After I read this article in Chronicle of Philanthropy and this one in the Huffington Post, I couldn’t get this song out of my head. “Under pressure…” Queen’s lyrics aren’t really describing the type of pressure featured in either of these articles, but the main theme is clear: Pressure changes things—it … Read More

The Two Absolute Requirements for #GivingTuesday Success 

July 1, 2015

By: Caryn Stein

Your giving day campaign will depend on your ability to do these two things.… Read More

No Kitties or Puppies. HELP! (Step Two) 

June 30, 2015

By: Nancy Schwartz

Review Step One Okay, your organization is one of many that can’t use kitty or puppy photos to raise money or recruit volunteers. So what can you do to quickly and effectively connect with the emotions of prospects and supporters? In Step One of this two-part post, I shared my take on why this type… Read More

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