Free Fundraising Resources Library

Filter Results By:

Category Archive: 1698 results for Nonprofit Marketing Blog

Why Your Donors Want to Remain Anonymous 

June 26, 2015

By: Caryn Stein

Is your communication style scaring donors away from a relationship with your nonprofit?… Read More

Recurring Giving Challenge Lessons Learned: Storytelling Wins 

June 24, 2015

By: Annika Pettitt

A great story puts your kid to bed at night and makes you watch that next episode as you confirm, bleary-eyed, with Netflix that, yes, you are indeed still watching. Stories are what connect us to other people and, most important, motivate us to act. As a nonprofit, stories are the best tool in your… Read More

No Kitties or Puppies. HELP! (Step One) 

June 23, 2015

By: Nancy Schwartz

View Step Two Ooh! Aah! Who can resist the cuteness of kitty or puppy photos like this one? Don’t feel silly for loving them. It’s human nature. In fact, photos like the one on this page are such tasty emotional candy that every bite takes folks one step closer to a donation. But if your… Read More

Making Meme Magic: Q&A with Smile Train 

June 18, 2015

By: Liz Ragland

Isn’t the Internet a magical place? We sure think so. And it just got even more magical thanks to #seriousbaby, a new campaign recently launched by Smile Train. In the campaign, you meet baby Walter. Walter is standing in solidarity with kids who have unrepaired clefts and can’t smile. He’s serious about not smil… Read More

How the Fundraising Game Has Changed Forever 

June 16, 2015

By: Caryn Stein

(Editor’s note: Today’s post comes from our friends at the National Council of Nonprofits. Jennifer Chandler, Vice President and Director of Network Support & Knowledge Sharing, offers insight on new legislation that will allow nonprofits to own their true costs.) How the Fundraising Game Has Changed F… Read More

What Should Go On (and Off) Your Donation Page 

June 15, 2015

By: Liz Ragland

When a potential donor lands on your donation page, you want to make it extremely easy for them to give. But if your donation page has a complicated form, too many ways to leave, or doesn’t keep the donor in the emotional act of giving, you could be missing out on donations! We know you… Read More

Why Are You Sending Me This Email?!? A Lesson in Donor Segmentation 

June 10, 2015

By: Liz Ragland

I’m a monthly donor to a nonprofit I love a lot. They use a membership model to boost monthly giving. However, I noticed that during their seasonal membership drives, I continued to get emails asking me to become a member. At first I ignored this, thinking maybe they incorrectly segmented their list. Then, when I… Read More

Are You Ready for Guests? Why Your Nonprofit Website Still Matters 

June 8, 2015

By: Caryn Stein

This weekend some friends were passing through town on their way home from vacation and we had plans meet for dinner. A few hours before they were to arrive, we agreed it might be easier for them to stop by my home first, and then we’d decide where to grab a bite to eat. One… Read More

Recurring Giving Challenge Lessons Learned: Named Monthly Giving Programs 

June 4, 2015

By: Annika Pettitt

Debates can stem from the most banal of subjects. Take, for example, the great debate around naming recurring giving programs. If you’ve had this discussion at your organization, you’ve undoubtedly been across the table from someone who’s a staunch advocate for starting a society, a circle, or a club for your mon… Read More

All Your Board Questions Answered: Q&A with Rachel Muir 

June 2, 2015

By: Liz Ragland

If you missed our webinar with Rachel Muir, vice president of training at Pursuant, I highly suggest you download the archived version and get ready to take lots and lots of notes. Rachel gave us some amazing insights on how to motivate your board and how to turn them into fundraisers. Because we had such… Read More

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.