Category Archive: 191 results for Nonprofit Marketing
Writing Your Annual Report in 5 Easy Steps
January 28, 2020
Overwhelmed at the prospect of writing your nonprofit annual report? Relax! Follow these five basic steps and you’ll be on your way to creating an annual report that impresses your donors and supporters. How to Write an Annual Report in 5 Easy Steps 1. Define Your Accomplishments: What difference did you make? W… Read More
9 Super Scary Nonprofit Website Mistakes
October 31, 2017
Fix your website horrors before the busiest giving season of the year.… Read More
Declare Independence from Boring Away Messages
June 29, 2016
You’re excited – and so am I. Sometime over the next few days we get to invest five glorious minutes to configure our inbox and voicemail so anyone who tries to email or call our office is kindly informed that we are unplugging for Independence Day. Effectively raising money for a nonprofit organization is hard w… Read More
Create a Style Guide That’s Useful and Used (Part Two)
January 30, 2015
Read Part One Use this Start-to-Finish Checklist to Build a Useful Guide Identify your Consistency Czar—the person on your team in charge of creating and managing the style guide. Your czar should be a content expert, good listener, and diplomatic powerhouse. She is the single person who will answer questions … Read More
Style Guide Your Way to Recognition, Repeats, and Actions: Part One
January 12, 2015
Read Part Two Keeping everyone on the same page is tough, especially when it comes to content and conversations. Think about it: You’re asking your fundraising colleagues and other organizational messengers to write and speak in a consistent voice and an appropriate tone. On top of that, there’s the matter o… Read More
4 Reasons to Create Great Nonprofit Content
December 19, 2014
When we talk about “content,” we’re talking about fundraising materials, blog posts, videos, social media updates, even your annual report. Compelling stories and interesting images are key components, but have you thought about how content as a whole benefits your nonprofit? Here are four ways that c… Read More
The 5-Way Win of Strong Nonprofit Branding
December 18, 2014
If you think brands are just for big-ticket organizations like the Red Cross, United Way and The Humane Society of the United States; or you’re open to the idea, but don’t really get what branding might do for your nonprofit and haven’t pushed to learn more; or you simply don’t want to fight Cit… Read More
Navigate Any PR Crisis: 5 Pitfalls for Nonprofits to Avoid
October 4, 2014
In the early 1980s, Johnson & Johnson faced a massive organizational crisis when someone laced Extra-Strength Tylenol caplets with cyanide and returned the bottles to store shelves. When the Tylenol link was discovered, the company sprang into action, spending millions to remove pills from stores, communicating its… Read More
Be Prepared: 5 Steps to Managing a PR Crisis
September 12, 2014
Expect the best, prepare for the worst. Sounds a little gloomy, but it’s actually a great strategy. If your nonprofit has a communications plan in hand when a PR crisis hits, you’ll be glad you followed that motto. How well you emerge from a crisis hinges on how well you manage your message. … Read More
About Us: Your Key to Conversion
July 31, 2014
What do you want to know when considering a first-time donation to a nonprofit or deciding between a few organizations to volunteer your time? What makes you feel confident in your choice? For most of us, taking an action floats into our minds as a result of a campaign, a friend’s gift or registration, or… Read More