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Category Archive: 29 results for Nonprofit Storytelling

4 Steps to Stronger (Hero-focused) Appeals 

December 2, 2009

By: Network for Good

Every good story needs a hero. CNN Heroes is great concept: to honor everyday citizens around the world who are single-handedly making a difference. They serve as role models and inspiration for the rest of us to get involved. That’s what heroes are supposed to do, right? Well, our relationship to heroes is a lot… Read More

Nonprofit Storytelling: 6 Tips for Interviews 

November 3, 2009

By: Network for Good

Far better than organizational jargon or sterile statistics, stories help donors (and future donors) learn an organization’s personality. Stories help donors feel engaged in the work-and see the difference they can make in a real person’s life. They empower the organization and its supporters to continue on… Read More

Sell Better with Stories 

August 11, 2009

By: Network for Good

If you heard that a certain type of fox is endangered, would you be moved to act? How about if you heard that a mama fox was trying to keep herself and her litter safe as their forest disappears? Now that’s different. There’s a story there with actual individuals being affected. Such was the storyline… Read More

Storybanking: A Bank That Always Builds Interest 

March 26, 2009

By: Network for Good

Investing time now in building your storybank can ensure your people will always find the right story when they need it. When good causes realize that storytelling can enhance advocacy, fundraising, recruitment and just about everything they do, they start looking for stories everywhere. Staff retreats are held exclusi… Read More

Why Vivid Storytelling Inspires Giving 

March 5, 2008

By: Network for Good

I had read of Wharton marketing professor Deborah Small’s groundbreaking research on how statistics can suppress giving. I followed up with her by phone with this interview about how nonprofits can use her research to more effectively fundraise. Q: There are so many nonprofits trying to figure out how to fundraise be… Read More

Putting One Person’s Story to Work for Your Nonprofit 

November 29, 2007

By: Network for Good

I once received an email from Michael Moore, updating me on his recent Oprah appearance. The segment — Sicko: It Could Happen to You — put what “neuromarketer” Roger Dooley calls the “power of personalization” to work to engage the mass of Oprah’s viewers. More precisely, I&#… Read More

7 Ways to Improve Your Nonprofit Storytelling 

November 20, 2007

By: Network for Good

Want to inspire more people to give to your cause? To be a more effective fundraiser, you need to learn to tell your story — any story. You might be thinking, “We don’t really have a cool or interesting story,” and you’re wrong. Or, more likely, you just need to adjust your thinking a bit.… Read More

5 Elements of a Good Story 

November 20, 2007

By: Network for Good

Choosing the correct form of communication (one-way, two-way or storytelling) could greatly affect the results you are seeking, whether it’s coverage in the media, an increase in donations or the acquisition of more supporters. The “old-school” form of marketing is one-way communication. That encompas… Read More

10 Tips for Writing Your Nonprofit Story 

November 19, 2007

By: Network for Good

We’ve said it before: stories are powerful tools for nonprofit communicators. That said, a story will fall flat if it is not written or presented well. Follow these simple guidelines for finding and writing a story that is not only engaging, but also improves how your message is presented to the world. Identify t… Read More

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