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Category Archive: 7 results for Testing and Tracking

How to Measure the Impact of Your Nonprofit Marketing 

June 12, 2014

By: Nancy Schwartz

Ever since super-smart statistician Nate Silver brought presidential campaign data to the headlines in 2012, we’ve become a metrics-obsessed nation. That’s changed the life of most marketers I know, who have been asked (pressured even, in some cases) to harvest and analyze more data than ever before. This hyperfocu… Read More

Email Reporting 101: How to Use Your Reports to Improve Your Results 

April 24, 2014

By: Melissa Raimondi

If you’re using email newsletters and announcements to stay in touch with your supporters, donors, and volunteers, it’s important that you’re keeping an eye on your results.   Logging in, creating a campaign, and hitting send is only part of the successful formula for your organization’s em… Read More

A Simple Strategy for Running an Email Marketing Test 

March 19, 2014

By: Melissa Raimondi

As a busy organization, it’s rare that you have time to even think about testing your nonprofit email marketing. You’re focused on getting your newsletter or announcement out the door so you can get back to what you do best. But what if running an email marketing test didn’t need to take a ton of… Read More

What Facebook Reach Means for Nonprofits 

December 17, 2012

By: Caryn Stein

Have Facebook changes harmed social media engagement efforts for nonprofits and companies?  We wanted to get the scoop, so Network for Good’s Katya Andresen turned to Facebook expert, John Haydon. He provided these excellent, understandable and level-headed responses to the most common questions on why people see wh… Read More

Testing 101: 4 Steps for Optimizing Your Fundraising Approach 

May 8, 2012

By: Caryn Stein

People are influenced by innumerable whims, impulses, and values. You never know what marketing and fundraising strategies and tactics will work best until you test them. That is why testing is a must for nonprofits.   Photo credit: Big Stock Photo Don’t just trust your gut; run experiments. We’re doing our ca… Read More

How to Ask for Donations on Your Website 

April 7, 2009

By: Network for Good

We’re glass-half-full types of people around here, and realize that for every “don’t,” there should be a “do” in improving our online fundraising and marketing. Here are the six “dos” of asking for donations on your website. Make it painfully easy to find the “donat… Read More

Create an Online Fundraising Plan: Know Your Numbers 

June 9, 2008

By: Network for Good

Empathetic. Donor-centric. Sympathetic. Your marketing communications are “ticking” along as they should be. But, as we’re all painfully aware, the right-side of the  brain just loves piping in to talk about numbers, figures, trends and goals. Instead of telling that portion of the brain to buzz o… Read More


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