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Here’s How to Skillfully Upgrade Your Donors 

February 16, 2017

By: Brian Lauterbach, CFRE

It’s much easier to upgrade an existing donor than it is to find and attract new ones (and it’s always more cost-effective). But before you start asking donors to upgrade their gifts, it’s essential to understand the reason why donors upgrade their gifts. Although specifics may vary from person to perso… Read More

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