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Category Archive: 85 results for Web Site 101

The Secrets of Donation Page Design 

April 3, 2015

By: Iris Sutcliffe

Turns out, looks do matter—when it comes to donation pages, that is! Why Donation Page Design Affects Fundraising Results  When donors hit your donation page, they shouldn’t feel as if you’ve handed them off to a stranger to take their money. A donation page with your logo, branding, and style looks more profe… Read More

About Us: Your Key to Conversion 

July 31, 2014

By: Caryn Stein

What do you want to know when considering a first-time donation to a nonprofit or deciding between a few organizations to volunteer your time? What makes you feel confident in your choice? For most of us, taking an action floats into our minds as a result of a campaign, a friend’s gift or registration, or… Read More

3 Metrics Your Nonprofit Should Measure Using Google Analytics 

March 18, 2014

By: Melissa Raimondi

Accessible 24 hours a day, 7 days a week, your nonprofit website is a valuable tool for interacting with your target audience and allowing visitors to learn about your nonprofit. Having the insights to efficiently manage your website are important to optimize the experience for your supporters and ensure the succes… Read More

Is Your Nonprofit’s Website Driving Donors Away? 

February 12, 2014

By: Melissa Raimondi

This is a test. I repeat, this is a test. I’ve got a few questions to run by you to figure out if your nonprofit’s website is doing all it can to bring in donations. According to NTEN’s Staffing & Investments Survey Report, the average nonprofit organization has 0.7 full-time staff members allocat… Read More

3 Keys to Making Your Nonprofit Website Mobile Optimized 

November 20, 2013

By: Melissa Raimondi

If you’ve ever accessed the Internet from a smartphone, chances are good that you’ve had the unpleasant experience of trying to navigate a website full of tiny text and miniscule links. Unfortunately, if your nonprofit hasn’t yet optimized its website for smartphones, you could also be frustrating pot… Read More

7 Online Donation Page Mistakes to Avoid 

September 23, 2013

By: Melissa Raimondi

Has it been a while since you’ve updated your organization’s online donation page? It’s time to get down to business and whip your donation form into shape before the year-end stream of donations begins. Get better online fundraising results by avoiding these donation page mistakes: 1. Too much text. … Read More

How to Optimize Your Nonprofit Press Releases for Search 

August 21, 2013

By: Melissa Raimondi

Search engine optimization (SEO) is the process of affecting a website’s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press r… Read More

How to Fix Your Nonprofit Home Page 

August 2, 2013

By: Caryn Stein

Whether they ultimately give online or offline, donors are looking at your nonprofit website to find out more about your organization. With that in mind, here are some nonprofit home page tips you can use to make sure nonprofit’s website makes a good first impression. Your nonprofit website has a lot of work to d… Read More

Compelling Images for Nonprofits: When Babies and Puppies Aren’t in Your Mission 

July 16, 2013

By: Liz Ragland

The verdict is in: Donors love puppies and babies. But not every organization can use an image of a child or dog to tell their story. So what kind of images can you use if your mission isn’t related to a smiling child or a playful puppy? Here are some ideas to help you create… Read More

The Right Way to Use Stock Images 

June 19, 2013

By: Liz Ragland

There’s not much that can stand-in for beautiful images of your organization’s work. But we know there are times when stock images might be your only option for adding visual interest to your nonprofit website, newsletter or fundraising appeal. This is especially true for new nonprofits, organizations that don&… Read More

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