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Category Archive: 5 results for Why People Donate

Wondering how To Get Donations? Top 14 Reasons Why People Donate 

February 6, 2020

By: Carrie Saracini

We want to get back to basics and remind you why people convert from supporters (or even skeptics) to donors.… Read More

Reframe Your Benefit to Donors with 4 Questions 

July 31, 2012

By: Caryn Stein

One of the risks for nonprofits face when  asking for things from supporters (especially when you ask for money) is that the old bargain — the bargain of the 20th century – was essentially, “I have a cause that you agree with: you give me money, I’ll give you a newsletter. We’ll agree to call that… Read More

10 Reasons You’re Not Getting Gifts: A Mini-Manifesto 

April 22, 2011

By: Network for Good

If we want more donations - more gifts for our cause - we have to tap into our own, inner gifts. Here are the 10 gifts you should make sure you're leveraging when you reach out to your supporters.


Fundraising GiftsRead More

The Seven Things Everyone Wants: What Freud and Buddha Understood about Nonprofit Outreach 

March 26, 2008

By: Network for Good

There are seven deep human needs to remember when creating nonprofit campaigns. (These are not to be confused with Maslow’s hierarchy of needs!) The old marketing and fundraising playbooks don’t work anymore. It is time to reinvent nonprofit marketing and communications for a new era using The Seven Deep Hu… Read More

5 Ways to Build Donor Passion 

November 27, 2007

By: Network for Good

When it comes to marketing, bulls*@t has seen better days. The evidence is coming in fast and furious that a new emphasis on authenticity is coming to dominate the public landscape – from reality shows to YouTube to anti-brands. In the fundraising realm, declining donor loyalty may be a sign of revolt against muc… Read More


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