The Nonprofit Marketing Blog

The future of mobile – and what you should do about it

Zazzle
(Snow-themed smartphone case from Zazzle)

I’m in chilly Minneapolis for the Nonprofit Technology Conference (NTC). On the theme of technology, I wanted to share this new overview of mobile from Business Insider. (Available here.) Take a look – it’s a useful set of data that underlines the importance of your organization ensuing that people can read your emails and donate to your cause on their smartphones.

I spent the past year working with the Network for Good team on mobile, and this type of data prompted us to create a special mobile donation flow for our nonprofits on our DonateNow service. I’ll be talking about that process – and my overall thoughts on mobile – with PayPal here at the NTC on Friday. I’m also be co-presenting on behavioral economics with Allan Burstyn on Thursday, as well as co-hosting the The 5th Annual Marketing and Fundraising Meet and Greet later that same day with Kivi Leroux Miller, Farra Trompeter, and Nancy Schwartz. You can also find me at the Science Fair, which I’ll be kicking off Thursday afternoon. If you’re here in snowy Minnesota, come say hi.

If you’re not here, no fear. I’ll share the highlights here on the blog. You can enjoy the updates from your (hopefully) warmer home base.

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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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