The Nonprofit Marketing Blog

The good and bad of brand storytelling

marketoonist.
Cartoon by Tom Fishburne, the Marketoonist

Yesterday, I talked about brand reinvention. Today I want to talk about brand storytelling.

The biggest mistake people make in brand storytelling is they forget the party shaping your brand story is the person experiencing the brand – and not your marketing department. That’s why this cartoon is so apt.

Bad brand storytelling is:

1. Simply stating a vision or mission statement
2. Spewing jargon that describes what you do – rather than why it matters to someone else
3. Not interesting

Good brand storytelling is telling stories that emotionally plunge your audience right in the middle of your cause and stir them with your value to others. It has a heartbeat.

Here’s how it’s done.

Build Stronger Relationships with Your Donors

Learn More

Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

About This Blog

Amanda Khoury
Marketing Manager

We’re here to help you win hearts and minds—and donations.

Read More

Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.

Subscribe