The Nonprofit Marketing Blog

The Next Big Thing in Fundraising: Emoji Appeals

We all know that mobile technology is changing the way we communicate, work, and give. It was only a matter of time before the popularity of emojis, those cute little icons you see in text messages and social media updates, made their way onto the fundraising scene. Now, entire appeals are being written just with emojis! Talk about the art of brevity! Check them out:

This dog rescue gets right to the point. These dogs need your love, a good home, and your donation to support their care. Bonus points for the sense of urgency:

emoji appeal 1

Want to give back to your local education group? There’s an emoji appeal for that, too! I love how this organization outlines the option to give via mobile.

emoji appeal 2

Helping to support meal delivery to seniors in the neighborhood has never been easier! This appeal knocks it out of the park by clearly outlining who will benefit and exactly how a donor’s gift will be used:

emoji appeal 3

Pandas need your help now! This emoji appeal illustrates that short and sweet can work when it comes to inspiring donors to give.

emoji appeal 4

Want to reach those Millennial Alumni to help support your scholarship fund? Emojis to the rescue once again! I love that this appeal offers donors options for completing their donation.

emoji appeal 5

Here’s an example of a gala invitation. Who could resist attending a night out, complete with top hat, all to benefit a good cause?

emoji appeal 6

Of course, today is April 1, which means I’m just teasing about emoji appeals! Some things are no joke, though, like:

Thanks for sharing a laugh with us today! We’ll be back with regularly-scheduled programming next week. In the meantime, share your favorite April Fool’s joke with us on Twitter

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About This Blog

Linda Lombardi

We’re here to help you win hearts and minds—and donations.

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