The Nonprofit Marketing Blog

The Two Absolute Requirements for #GivingTuesday Success

When I’m not wearing heels, I’m all of 5’1″ tall. I like to think of myself as “small but mighty” and I have developed a bit of an independent streak. (This might also be due to the fact that I was born on the 4th of July.) I feel this urge to prove to myself and the world that I am capable of tackling even the most herculean tasks … all by myself. Dragging an area rug into the office for an upcoming conference? Easy. Loading a U-Haul van full of furniture and a big screen television? No sweat. (Ok, maybe a little sweat.)

I’m mostly proud of my independent nature, but it all comes down to balance. By being a DIYer, I sometimes miss the opportunity to tap into the rich support and expertise that I have in my network of friends and colleagues.

Unfortunately, this is also what many organizations fail to do when planning events or considering new initiatives. But tapping into your network and empowering your people is how the magic happens (especially with big fundraising events like #GivingTuesday). Even if you are a small and mighty nonprofit who is used to doing things on your own, let’s agree to do it differently this year. It might feel a little uncomfortable, but it’s time to get out of your comfort zone. There are two things you absolutely must do for a truly successful #GivingTuesday campaign:

Identify your team and activate your community.

Even if you are the smallest organization, it is so important to consider the collective impact of your network and the expertise you can tap. A strong team with a dedicated leader will help you organize your efforts and move your campaign forward. These champions may be your staff, or they may be volunteers, board members, or other partners. And,

without a passionate and active community, the energy and contagious enthusiasm of a great #GivingTuesday campaign is quickly lost.
Beyond technology, your marketing message, or your fundraising goal, you simply cannot succeed without these two key pieces.

There are 153 days until #GivingTuesday. Now is the time to create a plan for identifying your team and activating your community. Need some help? Download the Guide to a Successful Giving Day, then register for our free webinar later this month, where I’ll help you think through your strategy for #GivingTuesday, from assembling your team to writing effective appeals.

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About This Blog

Lisa Bonanno
Vice President of Digital Marketing

We’re here to help you win hearts and minds—and donations.

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