The Nonprofit Marketing Blog

The Ultimate Donation Page Guide Sneak Peek

The Ultimate Donation Page Guide

I’m excited to announce that we’ve just published our most comprehensive resource featuring all of our best practices and helpful tips for building successful online donation pages. The Ultimate Donation Page Guide is 27 pages of helpful tips and best practices that guide you through the process of building a fantastic online donation page (or refining an existing page) that gets donors to give, give big, and give again.

You can use this guide as a helpful resource throughout the year, or, if you’re motivated to overhaul your online giving process right now, you can use it as a step-by-step guide to thoroughly navigate every detail that will help your online donation page perform better.

Here’s an excerpt:

Constructing a Proper Donation Page

A lot goes into creating effective donation pages, but that doesn’t mean a lot should go on them!

How Clutter Steals Donations from Your Cause

All too often, nonprofits give people too many ways to leave their donation page without completing a gift, including:

  • Too many fields. Online usability experts generally agree that when a form includes a lot of fields, a visitor is less likely to complete it.
  • Too many links. Links or navigation elements that lead visitors away from your donation page increase the odds that a prospective donor will click away without completing it.
  • Too much text. Additional text on your page requires your donor to do more work and can trigger “fine print” skepticism.
  • Too many images. Photos on your donation page seem like a good idea but can confuse and distract donors, especially when the images don’t communicate why a donation matters.
  • Too much complexity. More complex options on your page make potential donors less likely to complete your form.
  • Too many steps. The more pages there are to complete, the more likely a donor is to abandon the process.

When it takes us more time or effort to do something, we’re less likely to do it at all. It’s just human nature! In other words, all that extra “stuff” = work.

Tip: Before adding anything to your donation page, ask yourself, “Will this make it easier for donors to give?”

This guide goes beyond just constructing a better donation page. You’ll also find:

  • The secrets of donation page design
  • Calls to action that get results
  • Giving options that make a difference
  • The brain science of online giving
  • The mechanics of testing and tracking (and a step-by-step guide on how to do an a/b test)
  • Optimizing special campaigns
  • The wonders of a great post-donation experience
  • How to get more people to your donation page

Download the guide now and let us know what you think!

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

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Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

About This Blog

Linda Lombardi
Content Manager

We’re here to help you win hearts and minds—and donations.

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