The Nonprofit Marketing Blog

Tips for the Time-Pressed: How to Start a Fundraising Plan

Last Minute Fundraising Tips

Need help finding time to pull your plan together? Check out our upcoming webinar, Seven Steps to a Written Fundraising Plan, on Tuesday, February 28 at 1:00pm EST. Register now to save your spot!

Here’s your new mantra for fundraising success: It’s not the plan, it’s the planning. That’s the amazing takeaway from the Individual Donor Benchmark Report. Nonprofits that take time to reflect on the past and set goals for the next year bring in a lot more funds than those without a fundraising plan—even if they don’t look at it very often when it’s done.

But time! Who has enough of that, much less for something like “planning”? We get it. Take a deep breath and check out these quick and simple suggestions for finding both time and headspace to pull your plan together.

  1. Begin with one hour.

Open your calendar right now. Look at the next two weeks. Find one hour that you can schedule and protect to sit down with your fundraising guide and start thinking, prioritizing, and writing.

If you can, step out of the office and go somewhere quiet, like a coffee shop or a park bench with a nice view. Bring your laptop, but leave the day-to-day routine behind so you can focus during this one hour. We bet you’ll make an impressive amount of progress. Once you see how well that first hour goes, you might decide to make it a regular part of your schedule. That’s great, but for now, just start with an hour.

  1. Use your team.

You don’t have to go it alone. Enlist your team. It could be people on staff who are involved in various aspects of fundraising and communications. At an all-volunteer organization, your team might be a handful of people on the board and key volunteers who are really thoughtful and strategic about fundraising. Think about who can bring lots of practical, on-the-ground knowledge and experience into your planning process.

  1. Just start.

Creating a fundraising plan can feel daunting or overwhelming, particularly if you haven’t done it before, but the best advice is to just start. Grab a copy of The Super Simple Fundraising Plan Template and start answering the questions. And remember: No matter when you start, simply making a plan will have a big impact on your fundraising success.


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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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