The Nonprofit Marketing Blog

Two easy – yet lasting – ways to advance your nonprofit’s mission

(Editor’s note: Today’s post comes from our friends at the National Council of Nonprofits. Jennifer Chandler, Vice President and Director of Network Support & Knowledge Sharing, offers an easy way for your nonprofit to help advocate for charitable giving.) Jenny Chandler

If you could make two simple phone calls or send two easy letters to advance your nonprofit’s mission, would you do it? If yes, then please read on.

A ray of sunshine is peeking through dark storm clouds that have hovered over nonprofits the last several years. Those storms dropped the Great Recession, increased demands for services, declining donations, and reduced funding from government contracts. That ray of sunshine is finally within reach – but it is flickering. To keep it from disappearing again, we each need to act now, to advance our missions and serve our communities into the future.

What is happening?: The ray of sunshine is the America Gives More Act, which the House of Representatives passed in July with support from across the political spectrum. As we all learned from Schoolhouse Rock, the Senate now needs to pass the bill for it to take the next step to becoming a law. And your Senators need a little push from the nonprofit sector to make it happen.

Every community would be positively affected by the America Gives More Act. It would create benefits for all nonprofits, across all subsectors. Most notably, the legislation would make donations from individuals to nonprofits through April 15 eligible to be counted as deductions on the prior year’s taxes. For nonprofits, this means a potential new rush of donations around tax time, not just at the holiday season.

The work of individual nonprofits would also be strengthened by the America Gives More Act. For food banks and others tackling hunger, it would enhance incentives – and make them permanent – to help drive donations of nutritious food. To promote land conservation efforts, the bill would make the incentives for donating easements to preserve our environment permanent also. And to make giving a bit easier for older Americans, the legislation would allow older individuals to donate directly from their IRAs to any public charity and make this allowance permanent. This permanency will send charitable resources into communities that need them, instead of being used year after year by nonprofits to advocate for the incentives to be renewed by Congress. Lifting our voices now to make them permanent will allow us all to re-dedicate that time to advancing our missions.

Act Immediately: There is only a small window of opportunity left in September before Senators leave D.C. again for the mid-term elections. Once they leave, the window slams shut. Therefore, the charitable nonprofit community needs to speak up now before we lose this unique opportunity.

It’s up to us all to speak up. Join other nonprofit board members, staff members, and volunteers across America by delivering this simple message to your Senators: Don’t leave Washington in September until the Senate passes the America Gives More Act; our communities are counting on you.

  • Call your Senators’ local or Washington, DC offices (202-224-3121)
  • Text or Tweet your Senators
  • Write your Senators (see sample letter)

 

Learn more about the Act and what nonprofits can do to help.


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About This Blog

Lisa Bonanno
Vice President of Digital Marketing

We’re here to help you win hearts and minds—and donations.

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