The Nonprofit Marketing Blog

Want your message to spread? Evoke emotion.

We know that emotion is tied directly to giving, but does it matter when it comes to sharing online? This week, Business Insider featured a chart to illustrate the primary emotions evoked by the top 10% of most shared content.

Virality by Emotion

Awe, amusement, and joy are among the top emotions that prompt people to share with their networks. However, the emotions that work to power the viral engine are not necessarily the same ones that drive people to give. You’re not BuzzFeed, after all—your mission is to connect with your donors on a primal level and inspire giving.

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About This Blog

Linda Lombardi
Content Manager

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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