The Nonprofit Marketing Blog

[Webinar Recap] Now & Later: Launching and Sustaining a Planned Giving Program

Here at Network for Good, we often hear from nonprofit fundraisers who are interested in learning more about planned giving. Did you know that in early March 2020, the start of the global COVID-19 pandemic, Google searches about estate planning were at an all-time high? If you are interested in launching or growing a planned giving program at your nonprofit, this webinar is for you.

Hear from two Network for Good Personal Fundraising Coaches – Cindy Harris, CFRE​ and Tom Giddens, CFRE – as they discuss:

  • The impact of the pandemic on planned giving;
  • An overview of planned giving options​;
  • Smart techniques to identify your top planned giving prospects, beyond date of birth;​
  • Tips to set up and promote a planned giving program in 9 key steps​;
  • Expert advice on how to make a planned giving ask​; and
  • How to make the most of your fundraising software to manage planned giving.

Click here to see the full webinar or view our upcoming webinars here.


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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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