The Nonprofit Marketing Blog

5 Crowdfunding Lessons You Can Put Into Action Right Now

Want to test the crowdfunding waters? Instead of jumping in head first with, say, your big end-of-year annual appeal, try applying this quick and easy crowdfunding checklist to a targeted campaign.

1. Set a single goal. 1. Set a single goal.

Rally donors around a single goal that’s relevant to your organization. Let’s use the example of renovating the kitchen at a local homeless shelter.

2. Tell your story—better yet, show it. 2. Tell your story—better yet, show it.

Using the shelter kitchen as an example, make a short video of the current kitchen along with renderings of the renovation. Include interviews with volunteers and people who benefit from the shelter’s hot meals. (Not ready for video? Photos can have just as much emotional impact.) Post it with a brief yet engaging explanation of your goal on your crowdfunding page, on social media, your website, and in e-newsletters. Encourage readers and donors to share it with their circles as well.

3. Match your goal to an impact statement. 3. Match your goal to an impact statement.

How much money do you want to raise? Offer levels of gift opportunities—$10,000 for a commercial stove, $100 for child’s high chair, $50 for staff aprons.

4. Update and inspire with strong visuals. 4. Update and inspire with strong visuals.

Update your crowdfunders along the way with photos and video of your project’s progress and its current impact. Great visuals will encourage them to share your story.

5. Celebrate milestones and encourage your community to build momentum. 5. Celebrate milestones and encourage your community to build momentum.

Donors want to feel like they’re part of your movement. When they do, they’ll spread the word on your behalf. Publicly thank them on social media and “donor rolls” on your website. Invite major donors to special events (like the ribbon cutting of our hypothetical shelter’s new kitchen).

Now that you understand the basics of crowdfunding and all the amazing things it can do for your nonprofit, you can start building its core concepts into your overall fundraising strategy.

Want to raise more money with a stellar crowdfunding campaign? Download the free Crowdfunding Craze guide and get started now!

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About This Blog

Linda Lombardi

We’re here to help you win hearts and minds—and donations.

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