The Nonprofit Marketing Blog

What You Need to Know about Giving Season

While many of us are still cleaning up from Labor Day barbeques and dragging ourselves out of a summer haze, let me wake you up with this sledge hammer:

#GivingTuesday is less than 90 days away.

30% of all nonprofit giving happens during the last month of the year, from #GivingTuesday through December 31. It’s a time when donors are in the mood to be generous, and even the smallest nonprofits have a chance to boost their bottom lines and get the dollars they need to fuel their missions in the coming calendar year. Here at Network for Good, we want to make sure you get your piece of the pie.

Here’s a basic timeline of what you should be doing in the months ahead:

SeptemberWarm up your donors, plan your campaign, and make sure you have the tools you need to be successful.

October – Write your appeals, continue to get ready, and keep your donors engaged with various communications that call their attention to your mission.

November – Kick off your campaign on #GivingTuesday (November 28).

December – Keep the momentum going with percent-to-goal updates, thank the donors who have already given, and push hard to December 30 and 31 (the biggest giving days of the year).

January – Thank your donors, and develop a rock-solid retention plan to keep your supporters enthused and engaged throughout the year.

What’s first?

Right now, it’s time to focus on creating the best campaign for your organization. This means setting appropriate goals (both dollar goals and non-financial ones), getting your team in place, and making sure your nonprofit is equipped with the right technology to get the job done.

Become a Network for Good customer now to take advantage of all our year-end customer benefits including:

  • Easy to use Donor Management Software with email, direct mail, peer to peer and so much more all in one system
  • Eligibility for cash prizes on #GivingTuesday.
  • Exclusive End-of-Year eGuide for customers only.
  • Exposure to new donors with a listing on our #GivingTuesday microsite.
  • Inclusion in our Retention Wednesday activities (more to come).
  • Templated emails and appeals built right into your donor management system.

As the season progresses, check back for more tips, downloads and webinars to keep your year-end campaign on track.

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

Learn More

Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

About This Blog

Linda Lombardi
Content Manager

We’re here to help you win hearts and minds—and donations.

Read More

Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.

Subscribe