The Nonprofit Marketing Blog

What You Need to Know about Peer-to-Peer Fundraising

Peer-to-peer fundraising’s popularity has skyrocketed in the past few years as mobile and social connectivity become part of our everyday lives. Even the least tech-savvy advocates can become champions for their favorite causes and raise money for events, projects, and programs. Still, many nonprofits have yet to tap into the full potential of this opportunity. Why? Peer-to-peer campaigns can feel like a strange new world—but they don’t have to be that way. Here are three things that can help you get over your “fear of the peer.”

You can start small.

You don’t have to be a peer fundraising expert or create a large campaign with hundreds of fundraisers to benefit from a peer-driven campaign. Consider starting with a few of your most passionate supporters, volunteers and board members to launch a test campaign. You’ll learn what works and understand how your donors and fundraisers respond, then you can decide where P2P fits into your overall fundraising plan. (Network for Good’s peer fundraising software makes it easy to get started with simple set up and step-by-step guidance. Learn more with a personalized demo.)

You can use P2P to enhance existing campaigns and programs.

Don’t treat peer-to-peer fundraising as a standalone effort—it should complement and connect to your other tactics. Don’t reinvent the wheel when it comes to distributing your fundraising outreach. Adapt your existing messages for peer fundraisers and launch P2P drives in tandem with things like giving days, events, and capital campaigns.

Your peer fundraising strategy can strengthen the entire donor lifecycle.

Often thought of as mostly an acquisition vehicle, peer-to-peer campaigns do more by increasing the lifetime value of donors-turned-fundraisers. The personal commitment makes these supporters more invested in your organization’s work, making it more likely they’ll be with you for years to come.

Ready to test your knowledge of peer-to-peer fundraising basics?

Download this on-demand presentation to learn how to turn your donors and passionate supporters into highly effective fundraisers. Download now!

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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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