The Nonprofit Marketing Blog

What Your Peer-to-Peer Fundraising Campaign Is Missing

P2P Fundraising Software

Peer-to-peer fundraising can help even the smallest organizations spread their message and attract new donors. These peer-driven campaigns tap into the networks of your supporters allowing you to expand your reach beyond your list.

But the real power of turning your donors into fundraisers is not just about the multiplier effect. It’s about harnessing the personal stories and passion of those who care about your work. A generic copy and paste doesn’t begin to realize the full potential of a peer-to-peer fundraising campaign powered by testimonials, personal experiences, and emotion of individual fundraisers.

The ultimate success of your campaign hinges on one key factor: personality.

The ultimate success of your campaign hinges on one key factor: personality.

If your P2P campaign is missing this element, you’re not just missing the opportunity to create something magical, you’re missing out on donations.

So, how do you ensure your peer fundraising campaigns have the kind of personality that will make others take notice and be inspired to act? Here are three ideas:

  • Let go, just a little. It can feel a bit scary to let go of your message, but remember: letting your fundraisers share their own passion, in their own words, is a powerful thing. This is the kind of authenticity you can’t come up with all by yourself, especially when your goal is to reach the friends and family of your supporters, who will be moved by such a personal message. In most cases, their message in their words holds the most influence.
  • Stories beget stories. Once people start sharing their personal experiences, it often inspires others to do the same. To get the ball rolling, ask a few of your staff, volunteers, or beneficiaries to share their stories in writing, photos, or video to stoke the emotions that will draw out the passion in your donors turned fundraisers. Connect them to why they gave in the first place.
  • Give a nudge. Quite simply, if you want people to include their stories, you gotta ask. Seems obvious, but your fundraisers will need a little guidance and encouragement. Give them a few prompts or templates to work from, but remember to allow (and push) for creativity and personality. Your online fundraising tools should give your fundraisers plenty of opportunity to make their message their own.

Want to learn how the right peer-to-peer fundraising software can help your supporters tell their story and share their passion? Schedule a demo and see our software in action!

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About This Blog

Linda Lombardi
Content Manager

We’re here to help you win hearts and minds—and donations.

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