The Nonprofit Marketing Blog

Why Matchy-Matchy Donor Communication Is Always in Style

If a supporter donates on your website, does she see the same call to action when she visits your Facebook page? If your messaging doesn’t match, your potential donor may be confused and second-guess giving to your nonprofit. Help your fans keep giving with these four tips to consistent donor communication!

Women in matching outfits, Courtesy of the Boston Public Library, Leslie Jones Collection
Credit: Courtesy of the Boston Public

Library, Leslie Jones Collection

1. Keep your colors cohesive …

When someone visits your virtual house—Twitter page, website, donation page, landing page, etc.—does he have one user-friendly experience, or does each “room” look like it has a different personality? Keep your colors and branding consistent across every single web site, social media outlet, and print document you share with others. If your email is purple but your landing page is yellow, your donor might feel lost and immediately leave your page.

2. … Except for your Donate button!

Is your donate button or call to action easy to find? If not, your button might be blending in. Your donate button shouldn’t clash, but it should be bright, bold, and easily noticeable. Try looking across the color wheel to find a good color; for example, if your page is mostly blue, use the opposite color (orange) for your button.

3. Make your messaging match …

 

Does your email say, “Download a free brochure on AIDS prevention,” but your landing page reads: “Learn more about AIDS”? In this case, visitors could wonder, “What about my brochure?” To get your fans to take action, choose one message or story and use it everywhere: your home page, landing page, emails, and social media. Make it extremely clear what you want and what your visitor can expect to avoid any confusion.

 

4. … Especially for your Donate button!

 

When you’re running a campaign, make sure the landing page for your donate button reflects that. For instance, if you’re asking supporters to give to your year-end campaign in your November emails, put that message on your donation page. You want supporters to think, “Great, I can’t wait to donate to their year-end campaign!” And not: “Is this how I donate for year-end???”

Using uniform appeals across all of your emails, websites, and social media will help your supporters recognize your nonprofit and encourage them to donate. If you need help creating a branded donation page or need a new page for your next campaign, contact Network for Good for help.

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

Learn More

Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

About This Blog

Amanda Khoury
Marketing Manager

We’re here to help you win hearts and minds—and donations.

Read More

Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.

Subscribe