The Nonprofit Marketing Blog

Year-End Countdown (Day 90): 3 Things to Do This Week

It’s official: there are only 90 days to go until year-end. Start getting ready now by checking these three things off your to do list:

1. Assemble your #GivingTuesday and Year-End Ambassadors.

Especially for a giving day like #GivingTuesday, your campaign success depends on having a group that is actively rallying their friends and social networks to help hit your fundraising goal. Furthermore, these ambassadors can help keep the momentum going through December 31. Engaging team members works best when they are asked to bring their talents or networks to the table. There are lots of talents needed for a successful campaign, so there should be a job for everyone who wants to participate.Start recruiting your board, staff, and loyal volunteers to fill these roles:

Giving money

  • Direct donating
  • Challenge gifts
  • Matching funds

Raising money

  • Personal fundraisers launched on your behalf
  • Outreach to friends and family

Skill sharing

  • Marketing
  • Design
  • PR
  • Writing
  • Technology
  • Videography
  • Photography

Social Ambassadors

  • Sharing through social channels
  • Online or offline events

Planning

  • Goal setting
  • Campaign management
  • Database management

Networking

  • Outreach to community partners
  • In-kind support
  • Corporate support
  • Volunteer recruitment

The hardest part of building your team is asking people to get involved in one more thing. But, if you communicate the importance of year-end fundraising that kicks off with a virtual party  for your cause (#GivingTuesday) it creates a spark for building your team.

 

2. Start setting up your P2P campaign.

With a peer-to-peer campaign, your board, staff, and volunteers can set up individual giving pages and share them with their networks. You’ll reach new donors and raise more money—and it’s extremely easy to do. And, with Network for Good’s peer-to-peer fundraising software, you have the option to approve a fundraiser’s page before it goes live so you can ensure your nonprofit’s message is consistent across all pages.

3. Make sure staff is trained on fundraising software.

December is coming, and it’s going to be crazy. You want to make sure you have the right infrastructure in place now to send appeals, accept donations, record donor data, and thank your donors.To help share the load during the busy season, make sure your staff is fully trained up on everything they need to know to make changes to your donation page, send an email appeal in your donor management system, and find the information they need so they can answer questions from your donors.

If you want to learn more about Network for Good’s fundraising software, schedule a product demo now.

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

Learn More

Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

About This Blog

Lisa Bonanno
Vice President of Digital Marketing

We’re here to help you win hearts and minds—and donations.

Read More

Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

Have a question or topic you’d like to see us cover? I’d love to hear your suggestions.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.

Subscribe