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3 Smart Year-End Email Fundraising Strategies 

September 22, 2017

By: Claire Axelrad

Editor’s note: Want more email fundraising tips? Join us on Tuesday, September 26 at 1pm EDT for a 30-minute webinar, #NFGTips: Your Email Strategy for Year-End. Can’t make that time? Register anyway and we’ll send you the recording. Click here to save your spot! In my last article I discussed the imp… Read More

The Impact of Year-End Giving [Infographic] 

September 15, 2017

By: Connie Poulos

Since it was founded in 2012, #GivingTuesday has exploded in popularity. In 2015, $116.7 million were donated in this one day. The next year, that number jumped to $168 million. 2017 is expected to be record-breaking as well. So, what can you do to make sure you get your piece of the giving day pie?… Read More

Year-End Nonprofit Fundraising: Get Your Ducks in a Row 

September 10, 2017

By: Claire Axelrad

The last six weeks of the calendar year are make or break time for nonprofits. In fact, nearly 30% of nonprofits raise 26-50% of their annual fundraising in November and December – when folks are feeling their most grateful and generous. Nearly a third of all annual giving happens in the single month of December,… Read More

What You Need to Know about Giving Season 

September 4, 2017

By: Connie Poulos

While many of us are still cleaning up from Labor Day barbeques and dragging ourselves out of a summer haze, let me wake you up with this sledge hammer: #GivingTuesday is less than 90 days away. 30% of all nonprofit giving happens during the last month of the year, from #GivingTuesday through December 31. It’s… Read More

Teamwork Makes the Dream Work 

August 23, 2017

By: Connie Poulos

We made it! Welcome to the final post in our series, 4 Lessons from the Trenches to Prepare for Giving Season. We’ve talked about harnessing the emotional power of giving, overcoming capacity challenges, and creating the right mix of funding sources.  In this final installment, we’ll talk about how to make the mo… Read More

Are We Doing Enough? Why Individual Giving Matters 

August 16, 2017

By: Connie Poulos

Last week in our series, 4 Lessons from the Trenches to Prepare for Giving Season, we talked about how nonprofits of all sizes face capacity challenges when it comes to finding new donors and developing new, creative campaigns. This week, we’ll discuss how to create the right mix of funding sources to make your missi… Read More

7 Tips to Make Your Donors an Irresistible Fundraising Offer 

August 11, 2017

By: Claire Axelrad

How to Create a Nonprofit Fundraising Offer That Can’t Be Refused Do you know what the 40/40/20 rule is? It’s something long preached by direct mail experts, and it reveals that the key to success with your fundraising appeal is not the thing most nonprofits spend the greatest amount of time on. Alas, it’s not… Read More

Not all Nonprofits Are Created Equal (But all Face Similar Challenges) 

August 9, 2017

By: Connie Poulos

Last week in our series, 4 Lessons from the Trenches to Prepare for Giving Season, we talked about how to harness emotions in your year-end appeals. This week, we’ll be talking about overcoming the challenges of time and capacity to reach your fundraising goals. Each nonprofit we served that day in Baltimore had diff… Read More

Technology and Monthly Giving: An Interview with Erica Waasdorp 

August 3, 2017

By: Connie Poulos

In the final installment of our monthly giving series, Erica is talking technology. She’s answering questions about: What goes on behind the scenes. What tools are needed. How can a small nonprofit afford them. Our biggest challenge is setting up an online system that works. We do not want to take credit card numbers… Read More

How to Harness Emotion as You Get Ready for Giving Season 

August 2, 2017

By: Connie Poulos

Last week, we introduced a series on four lessons learned from fundraising for real nonprofits in Baltimore. This week, we’re diving into the first lesson: the emotional nature of giving. We’ve said it before– giving is an emotional act. Donors give when they can feel a connection – when they know they are doi… Read More

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