Category Archive: 2879 results for Blog Posts

Much has been written about how to approach Millennials. (As a Gen Xer, I’d argue too much.) As the first “digital native” generation—that is, they grew up with technology—are the rules of communication really that different? If you answered yes, you’d be right. And wrong. From Matures to Millennials, the d… Read More

You’ve successfully attracted donors to your cause. They’re passionate, eager, and willing to support you. But if you don’t steward them successfully, you’ll lose them. And then you’re simply spending all your precious fundraising time trying to get new donors to replace the ones you let slip away. Make note … Read More

Pablo Picasso famously said one must “Learn the rules like a pro, so you can break them like an artist.” Mastering the fundamentals of any field provides the foundation of success and creativity. You have to know how something works in order to go further and try something new. But where to begin? How do… Read More

If your fiscal year ends June 30, chances are you’re planning a spring campaign. You’ve drafted a compelling, donor-driven appeal; branded your online presence; and integrated your messaging into every aspect. You’ve been so focused on launching your campaign. But did you plan your follow-up with as much attentio… Read More

Spring is in the air and it’s the perfect time to launch a fundraising campaign. Use this time to engage and renew donors, attract prospects, build awareness, and plant the seeds that sustain your organization. Tailor your spring campaign to: Raise funds to support a new initiative. Expand the impact of your annual g… Read More

Events are an exciting, fun way to bring your staff and supporters together and celebrate your organization. They’re also exhausting! Until you’ve coordinated a fundraising event and experienced it firsthand, you can’t know how all-encompassing they are. Let’s face it…events take over your life. Through all t… Read More

Are you doing enough to make the joy and excitement of your event last long after the guests have left, and all the decorations have been packed up? The days and weeks following your event are a prime time to increase your donor engagement (and giving). Extend the red carpet treatment to your post-event communications… Read More

It’s been 15 months since the Tax Cut and Jobs Act (TCJA) became law. At the time of passage many pundits predicted dire consequences for the nonprofit sector, largely due to the near doubling of the standard deduction, meaning the high threshold for deducting charitable gifts (and other items such as state/local tax… Read More

You’ve planned a smashing event. Your RSVP list is a veritable who’s who of your community. Everyone is buzzing, and when the event rolls around, it’s a hit. Even that one hard-to-please board member is smiling. (You know the one.) So, how are you going to maximize this good feeling and keep the momentum going… Read More

Your fundraising event’s success depends on the quantity (and quality) of guests who RSVP (and actually show up). In political campaigns, the “flake rate” tracks the number of volunteers who say they’ll canvas, phone bank, or attend a rally, but don’t show up. Every nonprofit experiences this phenomenon. A hi… Read More