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How Marketing Engages Donors and Boosts Giving 

June 20, 2018

By: Linda Lombardi

We’ve seen it time and again. The most reliable, successful way to boost your fundraising results is through donor engagement. An engaged donor is a happy—and giving—donor. So, what’s the secret to engagement? Is it magic? A spell, maybe? It’s simple, really. The most effective way to build and strengthen you… Read More

Beyond Traditional Donor Thank You Letters 

June 19, 2018

By: Linda Lombardi

Your donor thank you message is an important step in engaging with your donors. Finding the right balance of formality and personality can be the difference between a one-time donor and a life-long donor. From thank you letters to emails to personal phone calls, how you express your thanks says a lot about your organi… Read More

Checklist Your Way to End the Fiscal Year Strong 

June 15, 2018

By: Linda Lombardi

Father’s Day is upon us this weekend. As we celebrate dad, I’ve been thinking about advice our fathers pass on to us throughout our lives. How fathers have a way of making us feel prepared, informed, and safe. Something about dad also makes me think of lists and the gratifying feeling of checking things off.… Read More

How To Launch a Peer-to-Peer Campaign 

June 14, 2018

By: Linda Lombardi

The power of social media combined with the ease of online giving has contributed to the rise in popularity of peer-to-peer fundraising in recent years. These initiatives help nonprofits raise more money by amplifying your message through peer-driven campaigns. How often have your supporters asked what they can do to h… Read More

Monthly Gifts Checklist 

June 12, 2018

By: Linda Lombardi

According to M+R’s Benchmarks Study for 2018, monthly giving revenue increased by 40 percent. A monthly, or recurring, gifts program builds a community of loyal, engaged donors; while simultaneously providing the regular income you can depend on. Recurring gifts are also the best prevention against lapsed donors. Som… Read More

6 Successful Major Donor Outreach Activities 

June 7, 2018

By: Linda Lombardi

Major donors need to be cultivated one at a time. A major gifts program takes time and commitment. The reality is that a small number of donors have the potential to make up a large part of your overall giving total. Reaching out to this group of donors will pay off. Cultivating relationships with major… Read More

5 Ways To Improve Mid-Level Donor Engagement 

June 5, 2018

By: Linda Lombardi

For many nonprofits, mid-level donors are the backbone of any fundraising campaign. They’re loyal and generous and have multi-year retention rates. They serve as a bridge between small and major donors. A mid-level donor segment will differ from organization to organization. For some, it will include gift ranges of $… Read More

How To Write Memorable Donor Thank Yous 

June 1, 2018

By: Linda Lombardi

Gratitude comes in all shapes and sizes. Whether your method of choice is an email, a letter, or a phone call; those two little words —thank you— go a long way to brightening someone’s day and making them feel appreciated. A heartfelt, sincere gift acknowledgment can be the difference between a first-time donor a… Read More

Monthly Giving in 5 Easy Steps 

May 29, 2018

By: Linda Lombardi

Monthly donors are some of your most loyal supporters. But keeping them engaged takes dedication and planning. Just like growing any garden, you have to cultivate your recurring donors in order to make your program sustainable. Once you have established your monthly giving program, and one-time donors are upgrading to … Read More

Commemorating 150 Years of Memorial Day 

May 25, 2018

By: Linda Lombardi

“Our debt to the heroic men and valiant women in the service of our country can never be repaid. They have earned our undying gratitude. America will never forget their sacrifices.” – Harry S. Truman On the 150th anniversary of Memorial Day, people will gather across the country to remember and honor those brave … Read More

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