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Help! How Do I Acknowledge Matching Gifts? 

April 8, 2020

By: Andrea Holthouser

“I have a question about acknowledgement letters. If I am acknowledging a donor whose company has matched a gift, should my acknowledgement letter to the donor recognize the total amount received? Or should the letter acknowledge the donation and then specifically address the match? I would also like to thank the… Read More

Help! How Do I Use Videos to Fundraise Online? 

April 1, 2020

By: Andrea Holthouser

“I had an event planned for March 28th – A Spring Tea Fundraiser. What steps can I take to do it viral? I have never done any video marketing at all so I am a newbie.” Great question. We are all newbies at some point and this is a spectacular time to learn and grow!… Read More

Help! Should I Raise Money During a Pandemic (and How)? 

March 25, 2020

By: Andrea Holthouser

A lot of you are wondering how, when, and whether to ask for donations during this time. This week I’ll be giving one answer to 4 reader-submitted questions. First up, here are your questions: #1: How do you frame your message and your need to keep planning for the future as you solicit support from… Read More

10 Strategies for Recession Fundraising 

March 20, 2020

By: Andrea Holthouser

10 things to do now to raise money during an economic downturn Some of these are back-to-basics ideas, others are about being frugal and innovative. All are excellent ideas to help your nonprofit weather the storm! 1. Practice gratitude. Record a short video to tell donors how their giving is making the world a better… Read More

Help! A Coronavirus Special Edition 

March 18, 2020

By: Andrea Holthouser

Editor’s note: The Ask a Fundraising Coach inbox has been flooded with questions related to COVID-19 (coronavirus). Andrea and the rest of our fundraising coaches are doing their very best to answer each of your questions quickly during this time. If you have a question or concern relating to your event, your mis… Read More

How to Recession-Proof Your Fundraising 

March 16, 2020

By: Kimberly O'Donnell

Hitting your revenue targets can be tough during economic downtimes but it doesn’t have to be a miss. With careful planning and creativity, you can weather the storm and come out on top.  Here’s how to start:  Boost social—Double your social posts unless you are already posting daily. During health scar… Read More

How to (Easily) Thank Donors with Video 

March 13, 2020

By: Liz Ragland

If a picture is worth 1,000 words, how much is a video worth? For these five Network for Good customers, thank you videos are helping connect their donors to their causes. Video acknowledgements make donors feel appreciated in a very personal way which, for many nonprofits, wasn’t possible before.  And, thanks to Ne… Read More

Coronavirus Impacting Your Nonprofit? Here’s What to Do 

March 12, 2020

By: Kimberly O'Donnell

COVID-19 has a serious side effect for nonprofits—total wreckage of the spring events season. Many organizations have either canceled or are in planning mode to ensure that they maximize all fundraising possible with their special event. If you are considering cancellation of your event, here are a few ideas that can… Read More

Help! Coronavirus Might Force Me to Cancel My Fundraising Event 

March 11, 2020

By: Andrea Holthouser

Hi. How do I go about creating a plan B in case my spring gala gets canceled because of coronavirus fears? It’s at the end of April. (Or really any worst-case scenario. All of this has really made me realize that my org tends to put all its eggs into one basket with no backup… Read More

7 Reasons Why Donors Give (and 1 Reason They Don’t) 

March 9, 2020

By: Carrie Saracini

Knowing what motivates your donors to give to your organization is vital to the growth and longevity of your relationship. Have they been personally affected by the issue? Are they eager for ways to give back to their community? Is it part of a family tradition, or did they learn about you through their social… Read More

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