Category Archive: 2834 results for Blog Posts

It may seem too early to think about your year-end campaign, but trust us…it’s not! The final two months of the year are a crucial time for nonprofits. The numbers speak for themselves — 30% of annual giving occurs in December, and 10% occurs on the last 3 days of the year. Now is the… Read More

The average donor retention rate in the United States after the first gift is stuck around 45 percent. Careful and consistent attention paid to new and existing donors can directly impact the likelihood that they will continue donating—and even increase their giving. After all, once donors make their second gift, ret… Read More

Our Back to School campaign continues with a lesson in donor retention. Nothing in a nonprofit organization happens without donors. Organizations that focus on building relationships with their donors understand the importance of donor stewardship. They’re committed to creating a sense of partnership, showing appreci… Read More

As Network For Good University continues, we’re moving onto an important course: donor retention. Acquiring new donors is a top priority for many nonprofits. From sending appeals to hosting events, the ongoing goal is to get more people caring about and giving to your organization. But when it comes to donor retentio… Read More

Implementing a donor stewardship program takes time. Thoughtful communications, meaningful programs, and engaging events require resources. If you have a small team, you may be wondering how you’ll make all of this happen. After all, your team already has enough on their plates. A donor management system (DMS) is a t… Read More

Internationally-acclaimed strategist David Meerman Scott’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed, and capture hearts and minds. He is the author or… Read More

Donor segmentation is an essential part of every fundraiser’s work. Segmenting is the first step to knowing your donors better. Grouping donors by certain criteria or segments gives you a better idea of who is in your donor management system based on giving habits, location, involvement, and more. Segmentation not on… Read More

As a small nonprofit, you need systems that intuitively understand the jobs you need to accomplish. On any given day, nonprofit development staff members are hard at work communicating with supporters. The fundamentals of your work can be broken into five categories: soliciting donations, stewarding donors, acknowledgi… Read More

Donor stewardship is an intentional, focused process that begins as soon as a donor makes their initial gift, and continues throughout their relationship with your organization. It conveys your appreciation, creates a sense of working together for a cause you both care about, and generates loyalty. Donor stewardship is… Read More

Every nonprofit fundraiser knows that the right plan is essential to obtaining your goals. A multichannel communications plan ensures your nonprofit can coordinate your messaging across channels during year-end. Synchronize the timing of your fundraising and marketing pieces to boost your messaging to donors and prospe… Read More