Category Archive: 2784 results for Blog Posts

Fundraising pros know that meaningful communication and gratitude are the bedrock of a robust family of donors. Donor data management and segmentation are the tools that make personalized communication possible. A successful donor communications strategy is the necessary element that turns first-time donors into lifelo… Read More

In celebration of Mother’s Day this Sunday, we thought we’d take a minute to talk about gratitude. Building strong relationships with your donor and keeping them engaged with your nonprofit comes down to three things: great communication, gratitude, and organized data. Building retention-focused donor commu… Read More

Want to know a secret?  There’s a trick to crafting the perfect marketing message for your nonprofit. Put your audience first. We all know people who are all about “me, me, me.” We tolerate them when we need to, but we avoid them as much as we can. On the other hand, we gravitate towards… Read More

According to data from the Association of Fundraising Professionals and the Center on Nonprofits and Philanthropy at the Urban Institute, the average donor retention rate in the U.S. after the first gift is around 45 percent. It’s clear that nonprofits need to increase this percentage in order to continue the work th… Read More

It’s a busy world, full of distractions caused by the onslaught of notifications popping up on our computers and smartphones. As a result, nonprofits that hope to convert online visitors into donors need to focus on their overall website experience. Each element in the process of making a donation, from reading t… Read More

Everyone deserves a little self-promotion. Whether you’re shy about tooting your own horn or have fully mastered the humble brag, embracing your inner marketing maven will take your fundraising to the next level. Our eGuide “7 Marketing Tips Every Fundraiser Needs” offers seven easy steps you can implemen… Read More

What motivates donors to continue giving to an organization? Traditionally, research that’s focused on charitable giving has looked at how to motivate donors to give an initial gift. But are you doing everything you can to increase donor loyalty? After all, fundraising pros know that donor retention is the golden tic… Read More

Once Upon a Time… Everyone loves a good story. In celebration of National Tell a Story Day, we’re opening up early registration to our May Masterclass Webinar, “How to Tell Stories That Take Supporters from Passive to Passionate.” Discover the four steps to successful storytelling with Julia Campbell, author o… Read More

In order to build meaningful donor relationship that results in ongoing support, nonprofits must optimize the donor experience: the path of a donor’s engagements, interactions, and activities with the organization. With the right tools, building and managing an exceptional donor experience isn’t difficult. Eve… Read More

What makes some donors content to give just once to an organization, while others become ongoing supporters? How can nonprofits build loyal donor relationships that are strong enough to stand the test of time? According to research by the Association of Fundraising Professionals and the Center on Nonprofits and Philant… Read More