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How Mobile Giving Benefits You and Your Donors 

July 2, 2018

By: Linda Lombardi

Today, 25% of donors complete their donations on mobile devices, while 37% of Millennials report using a smartphone to give. Moreover, when you look at the increase in mobile giving year over year, this trend’s growth is astounding. In 2015, mobile giving made up 14% of donations. In 2014, the percentage was only 9%.… Read More

Celebrating National Social Media Day 

June 29, 2018

By: Linda Lombardi

There’s no denying it. Social media is the fastest-growing phenomenon of the modern age. It even has its own day of celebration—and it’s tomorrow! That’s right. In 2010, Mashable launched Social Media Day to celebrate and recognize the power and connectivity of social media. This year we’re sharin… Read More

Upgrade Your Fundraising Campaigns with Mobile Giving 

June 28, 2018

By: Linda Lombardi

The nonprofit world is hearing a lot about mobile giving these days. Mobile giving is more than just a buzzword. It’s a tool that fundraisers can use to boost the performance of their fundraising campaigns, generating more revenue for their organizations. Mobile giving is even more powerful when it’s integrated int… Read More

3 Ways to Shape Your Nonprofit’s Message 

June 27, 2018

By: Linda Lombardi

Knowing what to say is a top concern, according to questions the Network for Good support team regularly fields from fundraisers. The most valuable nonprofit messaging guidance we can share with you is to communicate back to your donors first and foremost with what connects them with your organization; what they care a… Read More

5-Step Marketing Plan to Boost Donations 

June 26, 2018

By: Linda Lombardi

As they say, a goal without a plan is just a wish. Use this five-step marketing plan to make that wish come true. Dedicate 20 minutes every morning to review and make note of your organization’s marketing and fundraising priorities. By the end of the week, you’ll have the building blocks of your marketing plan.… Read More

Elevating Donor Relations: Q&A with Lynne Wester 

June 25, 2018

By: Linda Lombardi

Donor relations is the key to unlocking fundraising success. In this week’s Masterclass Webinar, “Donor Experience: The Key to Fundraising Success,” renowned nonprofit consultant Lynne Wester, of Donor Relations Guru, dives into the factors needed to achieve meaningful, long-term relationships with your donors. … Read More

Marketing and Fundraising: Two Halves of the Same Coin 

June 21, 2018

By: Linda Lombardi

Heads or tails? Marketing or fundraising? There’s no need to choose just one strategy to advance your cause. When marketing and fundraising work in sync as two halves of a whole, your efforts are more successful. Marketing motivates volunteers, program participants, and others to give. It’s what drives donor engage… Read More

How Marketing Engages Donors and Boosts Giving 

June 20, 2018

By: Linda Lombardi

We’ve seen it time and again. The most reliable, successful way to boost your fundraising results is through donor engagement. An engaged donor is a happy—and giving—donor. So, what’s the secret to engagement? Is it magic? A spell, maybe? It’s simple, really. The most effective way to build and strengthen you… Read More

Beyond Traditional Donor Thank You Letters 

June 19, 2018

By: Linda Lombardi

Your donor thank you message is an important step in engaging with your donors. Finding the right balance of formality and personality can be the difference between a one-time donor and a life-long donor. From thank you letters to emails to personal phone calls, how you express your thanks says a lot about your organi… Read More

Checklist Your Way to End the Fiscal Year Strong 

June 15, 2018

By: Linda Lombardi

Father’s Day is upon us this weekend. As we celebrate dad, I’ve been thinking about advice our fathers pass on to us throughout our lives. How fathers have a way of making us feel prepared, informed, and safe. Something about dad also makes me think of lists and the gratifying feeling of checking things off.… Read More

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