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Creating a Recurring Gifts Program 

May 22, 2018

By: Linda Lombardi

Recurring, or monthly, gifts programs provide the regular income you can depend on, while simultaneously building your donor base. Monthly gifts add a boost to your monthly revenue that can also free you up to tackle additional fundraising efforts. But what’s the best way to create one for your organization? Monthly … Read More

Recurring Gifts: The Key to Sustainability 

May 17, 2018

By: Linda Lombardi

We all have certain seasons, or months, with lower cash flow than other times of the year. Imagine if that were no longer a concern. Imagine if there were a way to guarantee contributed income without the additional effort of events or multiple campaigns. A monthly, or recurring, gifts program provides the regular inco… Read More

5 Principles of Donor Communications 

May 15, 2018

By: Linda Lombardi

Fundraising pros know that meaningful communication and gratitude are the bedrock of a robust family of donors. Donor data management and segmentation are the tools that make personalized communication possible. A successful donor communications strategy is the necessary element that turns first-time donors into lifelo… Read More

Improve Donor Relationships with Gratitude 

May 11, 2018

By: Linda Lombardi

In celebration of Mother’s Day this Sunday, we thought we’d take a minute to talk about gratitude. Building strong relationships with your donor and keeping them engaged with your nonprofit comes down to three things: great communication, gratitude, and organized data. Building retention-focused donor commu… Read More

4 Essential Nonprofit Messaging Secrets 

May 10, 2018

By: Linda Lombardi

Want to know a secret?  There’s a trick to crafting the perfect marketing message for your nonprofit. Put your audience first. We all know people who are all about “me, me, me.” We tolerate them when we need to, but we avoid them as much as we can. On the other hand, we gravitate towards… Read More

Boost Your Donor Experience 

May 8, 2018

By: Linda Lombardi

According to data from the Association of Fundraising Professionals and the Center on Nonprofits and Philanthropy at the Urban Institute, the average donor retention rate in the U.S. after the first gift is around 45 percent. It’s clear that nonprofits need to increase this percentage in order to continue the work th… Read More

Convert Website Visitors into Donors in 5 Easy Steps 

May 3, 2018

By: Linda Lombardi

It’s a busy world, full of distractions caused by the onslaught of notifications popping up on our computers and smartphones. As a result, nonprofits that hope to convert online visitors into donors need to focus on their overall website experience. Each element in the process of making a donation, from reading t… Read More

7 Marketing Tips Every Fundraiser Needs 

May 2, 2018

By: Linda Lombardi

Everyone deserves a little self-promotion. Whether you’re shy about tooting your own horn or have fully mastered the humble brag, embracing your inner marketing maven will take your fundraising to the next level. Our eGuide “7 Marketing Tips Every Fundraiser Needs” offers seven easy steps you can implemen… Read More

Increase Donor Loyalty with 5 Best Practices 

May 1, 2018

By: Linda Lombardi

What motivates donors to continue giving to an organization? Traditionally, research that’s focused on charitable giving has looked at how to motivate donors to give an initial gift. But are you doing everything you can to increase donor loyalty? After all, fundraising pros know that donor retention is the golden tic… Read More

Top 3 Storytelling Essentials for Fundraising 

April 27, 2018

By: Linda Lombardi

Once Upon a Time… Everyone loves a good story. In celebration of National Tell a Story Day, we’re opening up early registration to our May Masterclass Webinar, “How to Tell Stories That Take Supporters from Passive to Passionate.” Discover the four steps to successful storytelling with Julia Campbell, author o… Read More

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