Whether or not your fiscal year ends December 31st, there’s no question that it is still prime giving season. Consider these stats:
- 30% of all giving occurs in December
- 12% of all giving happens in the last three days of the year.
Organizations are competing for limited philanthropic dollars in a short period of time. But sustainable fundraising means a year-round dialogue with your donors, not just limited to the last few months of the year. And showing current donors the love, retaining them and growing their gifts, is one of the best ways you can end the year with a win.
Just how do you make the most of this intensified fundraising period? Join Barbara O’Reilly, CFRE, Principal of Windmill Hill Consulting, to learn 4 ways to focus and prioritize your year-end outreach to maximize your efforts and build a strong donor engagement strategy for 2020.
Learning objectives we will cover:
- How to incorporate year-end fundraising in your full annual donor communications strategy
- Ways to prioritize your time and your donor base to focus on those supporters and activities that will raise the most money
- Ideas for incorporating multi-channel outreach to guide and inspire your donors
- How to assess and learn from your Q4 fundraising for 2020
You’ll come away with actionable ideas and access to an eGuide that will help you rock your year-end fundraising as part of not THE core of your annual fundraising strategy.
About the Speaker
Barbara O’Reilly, CFRE
Principal and Founder, Windmill Hill Consulting
As senior fundraising consultant, Barbara help non-profits of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue. It’s her mission to transform leaders, staff and board members into fundraising superstars equipped with the right combination of annual, major gifts and campaign know-how. Through coaching sessions and training workshops Barbara’s clients feel more confident to have the conversations that lead to more funds and greater mission impact. In addition to fundraising strategy development, Barbara is also hired to conduct deep-dive assessments and campaign feasibility studies. Barbara can scale her experience to work with organizations of ALL sizes. Over the last 25 years, she has led record-setting reunion campaigns, been a part of three major capital campaigns, and successfully managed relationships with major individual and corporate donors. She also helped to launch a nonprofit (Center for Disaster Philanthropy), spent many years in large, complex organizations (Harvard, the National Trust for Historic Preservation, Oxford University, American Red Cross), and worked with everyone in between.