Like many rural nonprofits, Middleburg Humane Foundation (MHF) steered most of its limited resources directly into its mission. The need for simple, smart fundraising software became clear with the launch of a capital campaign for a new facility.
Melanie Burch, MHF’s director of development, turned to Network for Good to help her organize their spreadsheets and handwritten notes. According to Melanie, being able to target specific people based on their interests and preferred channels has drastically improved engagement and giving.
Once Melanie’s team at MHF migrated all their data into the system, they were able to see exactly who was donating or involved in some way. Now they can target a broader range of potential donors.
“Once our data was loaded into the system, it allowed us to communicate with our diverse audience groups in unique ways.”
Better Collaboration with Board Members
Segmenting donors was the secret behind making year-end campaigns more successful. In addition to seeing a fundraising boost, Melanie discovered how the system makes working with her board more effective.
“We’ve had the system in place for about a year and beat our holiday giving goal by $12K!”
“I’m asked by the board on a regular basis to retrieve bits of information. Having the info in one place has been a real life-saver.”
Successful Network for Good customers regularly engage their constituents with targeted messaging that works on any device. Melanie appreciates how easy it is to create and send professional-looking emails:
“The email templates are great. We struggled in the past with sending out PDFs, but since utilizing Network for Good’s solution, having more options for laying out emails has been tremendously helpful, and makes my job easier.”
Middleburg Humane Foundation makes smarter fundraising decisions with easy-to-use technology built for small and growing nonprofits.