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Did your nonprofit struggle last year? #OpenForGood is for you.

Lately, we’ve been asking fundraisers how they feel about the post-pandemic future. The response has been clear: it’s with a mixture of relief and uncertainty that small nonprofits are looking to the future. Relief that we might be approaching some return to normal, and uncertainty about what steps to take next.

Last year, thousands of fundraisers turned to us for guidance and advice when the world changed. Today, I’m here to announce our new campaign to help small nonprofits reopen — however that looks for your organization.


#OpenForGood is a new movement to raise awareness for the work small nonprofits have done in the last year, drive critical donations, and support each other as we all move into the next phase of fundraising.

We know the pandemic was particularly difficult for small and medium-sized nonprofits. We created #OpenForGood to uplift those organizations who had to close their doors, pivot their missions, expand their operations, or struggle to stay afloat. It’s also for those who want to stand up and show their thanks for the nonprofit community and all that you do for your communities.

Ready to stay #OpenForGood? Help us spread the word!

  • Download and share the #OpenForGood graphics on your website, Facebook, Instagram, or anywhere else people will see it.
  • Spread the word on social media using the hashtag #OpenForGood.
  • Click here to add a frame to your Facebook Profile picture.
  • Visit the campaign website to get more information about reopening your doors and preparing for the future of fundraising, and to learn how you can get a free reopening strategy session from a Personal Fundraising Coach.

I’m so thankful for everything small nonprofits did for their communities last year in the face of incredible difficulties. We hope you join in and show the world that you’re #OpenForGood.

By Bill Strathmann, CEO of Network for Good

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