Digital Fundraising and the Modern Donor
The modern fundraising landscape has gone digital and there’s no going back. If you want to stay relevant, you need to keep up.
Technology has changed the face of our daily interactions and engagement. Social media and text messaging offer instant connection. Smartphones allow you to make calls, check email, play music, download apps, and more. Fitbits track our health and fitness patterns.
All of this leads to greater personalization; experiences tailored to the individual. Netflix sends “Top Suggestion” emails based on viewing history. Amazon recommends items based on recent searches. Donors are looking for similarly unique experiences from the nonprofits they support. Whether you’re new to digital fundraising or a seasoned pro, embracing the digital revolution will add value to your donor relationships and boost engagement levels.
But, how to create accessibility and transparency in the digital age? The answer’s at your fingertips. Use digital tools—your website, social media, email blasts, online advertising—to engage donors. To learn more, download Fundraising in the Digital Age. Keep reading for a sneak peek into the guide.
What Modern Donors Want
The modern donor wants more access to your organization. Share frequent updates about your work and the impact of their gifts. Donors are much more likely to make a second gift if they receive a personalized communication detailing the influence of their support.
Digital fundraising is also a great opportunity for your nonprofit to be discovered online. Harness the power of search engine optimization (SEO) to improve your positioning in search engine results. This will allow your website to increase awareness of your mission and attract new donors.
Creating a donor-centric experience puts donors at the heart of everything you do and say. Use this approach online as well as in person. Solicit your donor’s opinion, create new ways for them to connect with you, and watch their loyalty grow.
Gone are the days of passive donors who write a check and disappear. Today’s donors want to be actively included in your work. Thanks to your digital toolkit and technology such as Network for Good’s fundraising software, there’s no reason not to give them the experience they crave.
