Dispelling 4 Common Fundraising Myths

Fundraising is often seen as the magical solution to all of a nonprofit’s problems. But fundraising isn’t about asking for money through cold calls and mass, blanket appeals. Managing expectations of executive leaders and boards around proven fundraising practices and trends can be hard sometimes. Thanks to many studies and research, we have much more information about giving trends, donor behaviors, and motivations that can inform how we best engage with our donors. Join Barbara O’Reilly, CFRE, principal of Windmill Hill Consulting, as we dispel common fundraising myths.

You will learn:

1. Recent trends in fundraising revenue sources and what the breakdown really is between individual and institutional donors
2. Donor motivations that drive who donors support and why they give and stop giving
3. Trends in how donors are making their gifts
4. The changing demographics of our donors.

About the Speaker:

Barbara O’Reilly, CFRE
Principal and Founder, Windmill Hill Consulting

Barbara O’Reilly, CFRE brings to her clients more than twenty-five years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross. Her firm, Windmill Hill Consulting, helps non-profit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.