Donor Communication Isn’t One-Size-Fits-All

Make your messages as unique as your donors.

There is no one-size-fits-all communication approach. The modern donor is used to getting customized communications from brands they buy from, and they expect similar personalization from nonprofits. Communication personalized to a donor’s individual interests and preferences makes them feel important to your nonprofit. The more connected they feel, the more engaged they’ll be, and the more likely they’ll continue giving for years to come.

Look inside for info on:

• Why Personalized Donor Communication Matters.
• What to Know About Your Donors.
• Donor Motivations.
• Best Practices for Donor Communications.
• How to Customize Your Conversation.

PLUS! 4 Ways to Show Genuine Gratitude