Put yourself in the donor’s shoes. They don’t want another lapel pin or bumper sticker. They want to know they make a difference to your institution and they are valued. Donor appreciation is not expensive, but neglecting it can be.
Research shows that it is seven times more expensive to acquire a new donor that to keep the one you have. The solution is simple: put the donor first, consume yourself with the donor experience (DX), their experience, not yours.
About the Speaker
Principal and Founder, Donor Relations Guru LLC
Lynne Wester strongly believes that donor relations is the key to unlocking fundraising success and that organizations must be as dedicated to the donor experience, or DX, as they are to the ask itself. Lynne and her teammates at the Donor Relations Guru Group partner with nonprofits large and small on a variety of initiatives from developing sound strategy and vision to utilizing technology and creating meaningful donor engagement – all designed to positively affect the fundraising bottom line. Her guidance has led her clients to be recognized on the national stage for fundraising innovation, creative communication, and groundbreaking donor relations work. The DRG website in a unique industry tool filled with resources, samples and thought leadership on donor relations and fundraising.