Donors ARE Data: How to Create Equity and Inclusion In Your Donor Data Practices

Donors tell us who they are and what they need from their relationship with us by the information they provide: who they are, why they give, and what matters to them.

It’s up to us to ensure we’re listening and treating them with dignity and respect.

But what if our processes are not inclusive? Could we be misrepresenting our donors – or worse!?!

In this session we’ll look at best practices in data management to ensure you’re building equity, inclusion, and representation in your database and discuss ways you can better recognize your donors for who they are.

Watch the webinar recording below:


About the Speakers:

T. Clay Buck (He/Him/His)

T. Clay Buck, CFRE, has been in the nonprofit sector since 1991 and has an extensive background as both a frontline practitioner and fundraising consultant. His expertise is in annual and individual giving, with a focus on creating systems and processes that drive donor-centered results. Clay, who has held the CFRE certification since 2014, is an AFP Master Trainer and holds a Certificate in Philanthropic Psychology, With Distinction, from the Institute for Sustainable Philanthropy. He teaches fundraising at UNLV and is a Professional Fundraising Coach for Network for Good.

Lindsay McReary (She/Her/Hers)

Lindsay McCreary, Director of Philanthropy Operations at La Jolla Country Day School, has a wide-range of operational fundraising experience, including multi-million dollar special events, database management and migration, annual and special giving campaigns, and managing two nine-figure capital campaigns with a large hospital foundation. With a Master’s in Business Administration from the University of San Diego, she specializes in change and operational management with the goal of maximizing efficiency and positively impacting the donor experience.


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