Essential Marketing Principles for Your Next Appeal

Spring into action with appeals that bring in donations! Think marketing and fundraising don’t work hand in hand? Time to think again. There are key marketing principles that you can use to improve your fundraising strategy and y our next appeal. In this webinar you’ll learn how to integrate key marketing principles into your appeals for better results.

• How marketing principles can make you a savvier fundraiser
• 5 key marketing principles you can apply to your fundraising efforts
• How to use data insights to improve your results

About the Speaker

Vanessa Chase Lockshin
Founder, The Storytelling Nonprofit

Vanessa is a consultant specializing in nonprofit storytelling, fundraising and communications, author of The Storytelling Nonprofit: A Practical Guide to Telling Stories That Raise Money and Awareness, and the creator of immersive online training programs for nonprofit professionals. Vanessa has helped clients raise millions of dollars, increase a monthly giving program to over 5,000 donors, improved donor retention rates, create donor stewardship plans, and develop winning digital strategies.