Fundraising In the New Year: Leveraging the Post-Campaign Phase

Now that your year-end campaign has wrapped, it’s time to think about what to do with the new donors you’ve acquired. How do you ensure they have a positive experience and continue to give to your organization? It’s also time to think about reporting the results of your year-end campaign to the board and rest of your organization.

Vanessa Chase Lockshin will show you how to leverage the post-campaign phase to focus on stewarding and retaining donors as well as putting together an actionable year-end assessment.

You’ll learn:

  • How to do an after-action assessment of your year-end campaign
  • How to harvest insights from your data and experience
  • 3 Strategies to build on the momentum of your year-end campaign

Speaker Bio:

Vanessa Chase Lockshin
Founder, The Storytelling Nonprofit

Vanessa Chase Lockshin is consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa’s approach goes beyond strategies and tactics to empower non-profit professionals to be the expert their organization needs.

Vanessa has helped clients raise millions of dollars, increase a monthly giving program to over 5,000 donors, improved donor retention rates, create donor stewardship plans, and develop winning digital strategies.

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