Fundraising and marketing are made for each other, so why are so many nonprofits failing to let this love story bloom? Perhaps they don’t understand how good they are together. Heidi Webb and Jennifer Brunner will discuss strategies you can use to bring marketing and fundraising together. You’ll learn:
- How to build fundraising campaigns using tried and true marketing tactics
- How to connect with donors digitally using a multichannel marketing strategy
- How to bring marketing and fundraising together into a productive partnership that is affordable and meaningful
About the Speakers:
Heidi Webb, CFRE
Heidi began her career securing 8(a) minority status for government contract-seeking technology firms and helped land these companies multi-million dollar contracts with the Department of Education and the Department of Defense. She has spent the past 20 years as a high-level frontline fundraiser and has the unique ability to grow missions locally and internationally. She is President of a local Rotary Club, Development Committee Board Chair for the Center for Nonprofit Advancement, and an adviser to the Unfunded List.
Jennifer Brunner, MBA
Jennifer Brunner is a seasoned marketing strategist who has worked across multiple disciplines in a variety of industries – from theme park promotions to CRM strategies for national homebuilders. This broad range of experience enables her to uncover hidden resources when tapped, leading to better outcomes for clients. She champions integrated teams of fundraising and marketing professionals and believes that nonprofits who do not adopt this framework will fall short of their potential.