Help! How Do I Use Videos to Fundraise Online?

“I had an event planned for March 28th – A Spring Tea Fundraiser. What steps can I take to do it viral? I have never done any video marketing at all so I am a newbie.”

Great question. We are all newbies at some point and this is a spectacular time to learn and grow! Kudos to you for innovating in a time of crisis. Keeping your constituents engaged in the work of your organization is the most important activity you can focus on, and video is the best tool available.

At Network for Good, we know the power of video – it’s why we built our video acknowledgment tool to let you thank donors from anywhere!

Video is everywhere right now – from invitations to acknowledgments. According to video research compiled by Oberlo, It’s estimated that by 2022, 82% of the global internet traffic will come from video streaming and downloads. That’s an 88% increase in traffic share, up from 72.3% in 2017. Check out this infographic.

Here are a few tips to help you harness the power of video.

1. Start with social media – set a goal to create 2 video posts a week
2. Register to attend a Virtual Event to better understand the guest experience
3. Add a video to every giving page on your site
4. Need help creating exciting content during social distancing? Interview your board members on Zoom or put out a questionnaire to your donors

Here’s what we believe to be true: digital relationships are key for ALL nonprofits, whether or not we’re in the midst of a global pandemic. Nonprofits should seize this opportunity to innovate – rather than cancel your plans, rise to the occasion with alternative methods. Search the web for video tools that will allow you to stream an event, share the link to donate before, during, and after your event, and make it into a fun remote experience for everyone!

Ask a Fundraising Coach is Network for Good’s weekly advice column, where Personal Fundraising Coach Andrea Holthouser tackles your toughest challenges in the world of fundraising, nonprofit management, donor relations, and more.