North Tahoe Family Resource Center’s executive director does it all—including fundraising. Developing and executing an effective fundraising strategy is challenging with only one person at the helm.
Amy Kelley, NTFRC’s executive director, started working with a Personal Fundraising Coach to help her prioritize and implement new ideas to increase giving when she started using Network for Good’s fundraising software. According to Amy, having a coach helped her remain accountable for fundraising when she faced other urgent tasks.
Writing Better Appeals
Amy also used her coach, Ayda, as an extra set of eyes for NTFRC’s year-end appeal letter. As a one-person fundraising team, that help was invaluable:
“I am writing things for the organization all day and there is never another person available for proofing and feedback. And, not only for editing, but also for advice about content that I put in the letter. With Ayda’s help, I used language in our appeal that was more donor-centric rather than nonprofit-centric. Her expertise in what donors want to read was extremely helpful.”
Ayda also helped Amy make a fundraising event more successful. At Ayda’s recommendation, Amy developed pledge cards to have out during NTFRC’s annual cocktail party. This tactic was implemented to encourage potential donors to make a commitment at the event:
“Ayda created all of the content for the pledge card. I had our graphic designer apply our branding. Thanks to her help we got about a dozen meaningful pledges that we would not have received otherwise!”
Prioritizing Fundraising Efforts
The most successful Network for Good customers schedules recurring meetings with their fundraising coaches. Amy too saw the benefit of having recurring meetings with her coach:
“Having that pending meeting come up on my calendar reminded me to review what I said I was going to do on our last call so I was prepared for my session, which helped me to me to prioritize fundraising.”
Executive directors know that fundraising is important, but when the responsibility falls on their shoulders to plan and execute, it can be a challenge. Having a Network for Good Personal Fundraising Coach in addition to fundraising software helps make sure the plan is achievable!